St. Regis to Launch New Sub-Brand St. Regis Estates

St. Regis Hotels & Resorts is launching a new, ultra-exclusive sub-brand, St. Regis Estates, that’s reserved for rare luxury hotels with expansive grounds, rich legacies, and high-end amenities. 

The new collection of properties is inspired by St. Regis’ founding family, the Astors, whose “ultimate luxury was retreating from the city to their country estates, where time with loved ones could be savored with exquisite ease amid settings rich in heritage and a rare sense of belonging,” said George Fleck, SVP and global brand leader of St. Regis. 

“That ideal profoundly resonates with today’s luxury traveler,” Fleck continued. “With St. Regis Estates, we honor that legacy by celebrating each estate’s origins and creating escapes that bring people together to embrace beauty, connection, and the simple pleasure of slowing down.” 

Fleck added that each estate will be chosen for its “narrative power, architectural character, and expansive, cinematic setting.” Estates will offer a residential atmosphere with the addition of luxury hotel service. 

The first property to join St. Regis Estates will be The Resort at Pelican Hill, which will debut as The Resort at Pelican Hill, A St. Regis Estate in 2027 after renovations. Once reopened, the Newport Beach resort will have an elevated Tom Fazio-designed 36-hole golf course, reimagined bungalows and villas with refined new interiors, and a new Chef-led culinary experience. 

The Resort at Pelican Hill, A St. Regis Estate will also offer St. Regis’ signature butler service and afternoon tea delivered through a California lens. Other upgrades will include a renewed Coliseum Pool, a Roman-style colonnade anchoring The Spa, the debut of the Bella Vista Pool Caffè and Social Club, and an elevated Villa Clubhouse designed for longer, more leisurely stays. 

“It is an incredible honor for Pelican Hill to serve as the inaugural St. Regis Estate,” said Kevin Kelly, the property’s general manager. “This next chapter celebrates the resort’s ethos as a true sanctuary – a place where guests can experience the rhythm of Southern California through art, nature, and gastronomy, elevated by the craftsmanship and service synonymous with St. Regis.”