Wyndham Partners With Playa Resorts for New All-Inclusive Brand

The all-inclusive space is getting another player.

Wyndham Hotels & Resorts on Tuesday announced a new partnership with Playa Hotels & Resorts that will see Wyndham launch a new all-inclusive resort brand, Wyndham Alltra.

Alltra, which Wyndham said will be an “upper midscale all-inclusive resort brand,” gets its name from its tagline—All-Inclusive Travel for All. Wyndham says the brand will offer “upscale food and beverage, services, amenities, and activities with an expressive local flavor at an exceptional value,” with both family-friendly and adults-only resorts.

Alltra will open its first two properties in “time of the holidays in December 2021,” with the 458-room Wyndham Alltra Cancun and the 287-room Wyndham Alltra Playa del Carmen.

The Cancun resort will sit right in the destination’s Hotel Zone, with 10 eateries, multiple pools, and a focus on all guest types from families to groups to couples. The Playa del Carmen Resort will debut along the Riviera Maya, steps from 5^th Avenue and just 34 miles from the Cancun airport.

According to Wyndham president and CEO Geoffrey A. Ballotti, there is a big potential for the brand to attract some of its 150 million annual guests and its over 80 million Wyndham Rewards members to the new properties.

“Partnering with a leading owner, operator and developer of all-inclusive resorts in prime beachfront locations, will create immediate access for our customers and our over 80 million Wyndham Rewards members to a fabulous, all-inclusive guest experience – members who will be able to redeem their Wyndham Rewards points for a new al-inclusive vacation experience.” 

The move follows Marriott’s move to the same space, which was announced pre-pandemic and includes plans to build seven new all-inclusive resorts in the region.