Wyndham Shows Strong Growth in Latin America and the Caribbean

Wyndam Hotels & Resorts has expanded in Latin America and the Caribbean and shows no signs of stopping. 

In 2023, the franchising company opened nearly 20 hotels in the region, bringing the total number to 254 properties – representing nearly 40,000 rooms across 18 brands – throughout Latin America and the Caribbean. Wydham also signed 43 franchise agreements for hotels in the region last year. 

“We’re incredibly proud of the inroads made this year and the trust that owners and franchisees across the region continue to put in Wyndham,” said Gustavo Viescas, president of Latin America and the Caribbean for Wyndham Hotels & Resorts. “Increasingly, owners see the value of partnering with the world’s largest hotel franchisor. From our award-winning loyalty program, Wyndham Rewards, to our unmatched ability to deliver best-in-class technology, marketing and distribution—they see the power of the Wyndham Advantage.” 

Notably, Wyndham opened Wyndham Grand Barbados Sam Lord’s Castle All Inclusive Resort and the Brickell Bay Beach Resort Aruba, Trademark Collection by Wyndham.   

Wyndham also expanded its all-inclusive offerings, which now represent close to 30% of the company’s rooms in Latin America and the Caribbean, including in Mexico, the Dominican Republic, Bahamas, Jamaica, Brazil, and others. 

In the next five years, Wyndham plans to open 75 new hotels in the region primarily in the Dominican Republic, Brazil, and Mexico. The company expects more than 50% of these to be midscale brands and more than 35% to be upscale.