24
of cruise lines surveyed
include a travel agent call-to-action
in all of their direct marketing.
Q
:
Do you provide
co-op marketing?
How does an agency qualify?
Carnival Cruise Line
Decline to answer.
Celebrity Cruises
Based on conversation with Celebrity sales manager.
Costa Cruise
We pay 50% on pre-approved campaigns or agents can earn up to 2% of
their total sales if contracted.
Crystal Cruises
By contacting their strategic business development manager and providing
a market plan that shows viability for both partners to invest fund likely to
result in a favorable return on investment for both parties.
MSC Cruises
The agency builds and comes up with an agreed upon marketing plan
together with their BDM.
Norwegian Cruise Line
A conversation with a business development manager, illustrating a
business plan or a plan against a specific revenue goal, or proven
revenue productivity.
Oceania Cruises
Review the opportunity with the local regional sales and marketing
director for approval.
Paul Gaugin Cruises
The agency must have at least one agent that has graduated from the
Pearls Program to participate in our direct mail program. Also the directors
of sales have a co-op budget which enables them to develop marketing
plans with individual agencies.
Regent Seven Seas Cruises
Any agency qualifies for co-op marketing, we analyze all plans
submitted for effectiveness, however, the decision to participate is
managed by our directors of sales and marketing/business development
managers using variables such as the medium, target audience, reach
and level of agency production.
Royal Caribbean International
The territory strategic account manager and the agency owner review
their marketing plan and co-op advertising opportunities and agreed-
upon marketing initiatives.
Silversea Cruises
We look at the sales potential of the agency.
Viking Ocean
Agents should contact their director of business development who will
assist in creating a marketing plan.
Windstar Cruises
Agencies should submit marketing plans to their regional
sales manager for review.
co-op marketing
