TTC Tour Brands Launches Price Drop Promise for 2026
by Marsha Mowers
TTC Tour Brands wants to protect travellers’ wallets and give advisors a useful selling tool with their new Price Drop Promise for 2026.
Launched as part of the 2026 Early Booking Deal, the Price Drop Promise applies to any booking across Trafalgar, Insight Vacations, Brendan Vacations and Costsaver brands and includes tours already discounted through TTC Tour Brands’ 10% Early Booking Deal.
The offer applies to new bookings made with code PDP26 between now and September 2, 2025, provided travellers pay in full within 7 days. When travellers pay in full within 7 days of booking, they’ll be eligible for a refund of the price difference should the cost of the same tour be lower on TTC Tour Brands’ sites before departure.
“Advisors now have an incredible tool to help close early sales and reassure their clients that waiting for the lowest possible price isn’t necessary,” said Whitney Ramirez, SVP of Sales for TTC Tour Brands. “With Price Drop Promise, travellers get the best rate on an unmatched selection of tours, with over 2,500 definite departures ready to go for 2026. It’s a smart way for advisors to build trust and drive bookings earlier in the season.”
The promise is in response to what the tour operator is saying is a shift in value-conscious travel decisions and ahead of the year’s major sales like Black Friday and Cyber Monday. The goal is to give travellers the confidence to book knowing they’ll get the best price, even if the cost drops later. It gives advisors an extra boost for closing the deal with clients, knowing the price they paid is guaranteed to be the lowest.
For full offer details, Canadian travel advisors can visit agents.ttc.com or contact their TTC Tour Brands Sales Manager.
