TravelBrands’ SickKids Day is Happening Today

Thursday (July 31) is TravelBrands’ 10th annual SickKids Day where 1% of all sales go directly to the SickKids Foundation. Since the partnership began, more than $2.44 million has been raised to help advance SickKids’ mission of delivering world-class pediatric care and life-changing research.

The FDC Foundation has joined as a corporate match, doubling every dollar raised and significantly amplifying the impact for SickKids.

“SickKids Day represents using the power of travel to make a real difference. Every booking on July 31st helps build a healthier future for children and families,” said Nathalie Tanious, President & CEO of H.I.S. Canada Travel Inc., parent company of TravelBrands.

“Over the past 10 years, this partnership has grown into a cause that truly unites our team and our industry. To every travel agent, partner, and supporter –from those who have stood with us since day one, to those just joining our mission today – we offer ourdeepest, sincerest THANK YOU. Each dollar raised delivers vital support and lights the way to a brighter tomorrow for children and families.”

SickKids Day was created by TravelBrands as a way to use the power of travel to give back to a cause that touches so many lives. The company says that what “began as a simple idea of turning everyday bookings into meaningful impact has become one of the company’s most important annual traditions.”

The 10th anniversary coincides with SickKids celebrating their 150th birthday this year.