APT Travel Group Joins USTOA

APT Travel Group, which operates the APT Luxury Travel, Travelmarvel, Botanica World Discoveries, and Captain’s Choice brands, has joined the United States Tour Operators Association (USTOA) as its newest Active Member.

“Becoming a member of USTOA is a key step in our strategy to build trust and strengthen our relationships with North American travelers,” said David Cox, CEO of APT Travel Group. “It underscores our dedication to offering not just exceptional travel experiences, but the security and confidence that comes with partnering with an organization committed to the highest industry standards.”

APT Travel Group’s history dates back to 1927 in Australia, beginning with a single bus built in response to a Melbourne tram strike. Over the decades, the company evolved and helped shape Australia’s travel industry, eventually launching Australian Pacific Touring in 1967.

“It’s a pleasure to welcome back APT as a valued member of USTOA,” said Terry Dale, president and CEO of USTOA. “Their long-standing reputation for quality and innovation aligns seamlessly with the association’s values. We’re proud to be part of their journey as they deepen their reach in the North American market.”

With the addition of APT Travel Group, USTOA now has 52 Active Members, representing 148 brands.