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CroisiEurope Loses USTOA Active Membership Due to Business Model Change

by Sarah Milner  January 09, 2026
CroisiEurope river cruise ship

Photo: CroisiEurope

The United States Tour Operator Association has announced that river cruise line CroisiEurope is no longer an active member and will not participate in the association’s traveler protection program.

According to a statement released by the USTOA, CroisiEurope America Corp’s US office has resigned its active membership because the company’s business model no longer qualifies as a wholesale tour operator within the U.S.

As a result of the change, CroisiEurope America Corp no longer participates in the USTOA $1 Million Travelers Assistance Program.  

“Travel agents should be aware that purchases of CroisiEurope America Corp’s products made prior to December 31, 2025, shall continue to be protected under the USTOA $1 Million Travelers Assistance Program. Client deposits and payments thereafter will not be covered by the USTOA program,” said USTOA President & CEO Terry Dale.

CroisiEurope America Corp has been a USTOA member since 2017.

The change in status took effect on Dec. 31, 2025. CroisiEurope will continue to maintain its relationship with the USTOA as an Associate Member.

“CroisiEurope values their long-time relationship and affiliation with USTOA.  We are retaining our Associate Membership and will continue to attend the Annual Conference and Marketplace, and support USTOA activities in that capacity,” said Sandrah Gurash, general manager (North America) for CroisiEurope.  

  
  
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