USTOA Leader Terry Dale Signs New Contract, Extends Tenure Through 2028

Terry Dale, the longtime leader of the United States Tour Operators Association (USTOA), will stay at the association for at least the next few years.

Dale has signed a new two-year contract to remain at the helm of USTOA through at least 2028, according to an announcement by the USTOA Board of Directors, led by Dana Santucci, on Monday. Dale has been president of USTOA since January 2011 and has served as CEO since January 2013.

“On behalf of the executive committee, board of directors, and all members, I want to recognize Terry’s unparalleled leadership of USTOA,” said Santucci. “His innovative vision and unwavering commitment have transformed the association’s influence within the global travel and tourism industry. Through Terry’s efforts, USTOA’s voice is stronger, our members are better supported, and the path forward is clear and brighter than ever.”

Dale has been lauded for the strides that USTOA has made since he joined the association. That includes launching the annual USTOA Congressional Caucus, which is now in its 13th year, along with the Sustainability is Responsibility (SIR) Summit.

“It’s an honor, both personally and professionally, to continue to lead USTOA,” said Dale. “I’m grateful for the trust of our members, executive committee, and board, and I’m inspired every day by the dedication of our team. Together, we’ll keep turning challenges into opportunities that make USTOA stronger and that move the global travel industry forward.”