G Adventures Opens ‘Change Makers’ Travel Advisor Challenge

G Adventures is bringing back its travel advisor award program, Change Makers, which offers 15 top-performing advisors the opportunity to attend the company’s fifth annual global GX Summit, taking place next year in Brazil.

Winners will join a select contingent of more than 75 standout advisors from around the world to celebrate the transformative power of community tourism firsthand.

Securing a Spot at GX Brazil

As of November 2026, advisors earn one automatic entry for every traveler booked (one entry per “life changed”) on a G Adventures itinerary during the qualification window.

The incentive structure includes:

• Regional top performers: The top 12 American advisors based on total passenger count automatically win a spot.
• Wildcard entries: Three wildcard spaces are reserved for American advisors who commit to changing at least one life (making a minimum of one booking) and complete specific monthly challenges. 

Wildcard opportunities for this year include completing specialized G-learning training modules, participating in fundraising initiatives for G Adventures’ non-profit partner, Planeterra, and incentive boosts for first-time bookers. 

The Change Makers campaign operates alongside G Adventures’ existing suite of advisor support tools, including the G-Normous incentive, global FAM opportunities, and the coast to coast, Travel Your Heart Out roadshow, creating a comprehensive support system designed to help trade partners scale their business. 

The launch follows the resounding success of the recent GX Summit in Cambodia, where 75 global Change Makers joined over 600 travelers, media, and industry partners from around the world. Attendees explored the iconic halls of Angkor Wat, navigated the floating villages of Tonlé Sap, and saw community tourism in action through Planeterra-supported social enterprises like Spoons restaurant and the Lady Tuk Tuk Drivers association.

Building on that momentum, the upcoming 2027 GX Summit in Brazil promises an equally transformative dive into South American culture and local impact.

The Change Makers qualification period runs through May 31, 2027.

To learn more about the program or track entries, advisors can contact their regional Global Purpose Specialist (GPS) or visit: https://sherpa.gtravelcommunity.com/change-makers/.