Kensington Names Tara Powadiuk SVP, Marketing

Kensington has announced the appointment of Toronto-based Tara Powadiuk as senior vice president, marketing.

The news comes during a growth period for the luxury tour operator. Over the past year, Kensington has strategically expanded its portfolio, including the addition of an Ultraluxe travel division with 28 signature journeys and the recent expansion of its Food & Wine collection of culinary-focused tours.

Powadiuk brings to Kensington more than 25 years of leadership experience, spanning marketing, product development, and digital transformation. With previous roles in technology, government and luxury automotive sectors, she has a proven track record of driving brand growth and engaging customers. Most recently, she served as director of product and technology at Volvo Car Canada.

As SVP, marketing, Powadiuk will lead Kensington’s global marketing strategy as the tour operator continues to grow across the luxury and ultraluxury travel markets. Her responsibilities will include overseeing the company’s global brand strategy, integrated and digital marketing, and customer retention and acquisition. She will also work with the outside sales team to strengthen trade partnerships and advisor sales.  

“Tara brings the strategic vision, global perspective and transformational leadership that will help define Kensington’s next chapter,” said Jeff Willner, founder and CEO of Range Group, Kensington’s parent company. “She has an exceptional ability to build brands, inspire high-performing teams and leverage technology to create outstanding customer experiences. As we continue to expand our portfolio, invest in innovative travel experiences, strengthen our brand and deepen our commitment to creating a positive impact through Kensington Cares, Tara’s leadership will help us tell that story in powerful new ways.”  

Powadiuk expressed her enthusiasm for the new role, praising the tour operator’s reputation and recent expansion.

“I’m thrilled to join Kensington at such an exciting time in the company’s evolution,” said Powadiuk. “Kensington has built an extraordinary reputation for delivering curated travel experiences that inspire curiosity, connection and discovery. I look forward to working with the talented team to further elevate the brand, strengthen our relationship with travelers, travel agents and partners, and help shape the future of luxury travel.”