ASTA Embarks On Survey Of Why Consumers Use Travel Agents

The American Society of Travel Agents (ASTA) is formulating a survey of more than 14,000 U.S. households that will ask why they use travel consultants, how they use them, and the kind of trips they use them for.

Called “Best of Both Worlds: Quantifying How Travel Agents Save Consumers Time and Money,” the survey is being designed to communicate the value of agents and help agents market themselves.

The results of the study, which is being sponsored by Carnival Corporation, will be available for purchase on the ASTA website in early May.