Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • River Cruise
  • Training & Resources

What Constitutes a Trip: Beyond Flights, Hotels and Itineraries

by Angie Licea, President, Global Travel Collection  August 26, 2025
What Constitutes a Trip: Beyond Flights, Hotels and Itineraries

Photo: Angie Licea

This is an op-ed written by Angie Licea, President, Global Travel Collection

Travel is often mistaken for being only about flights, hotels, and the days spent away, with many assuming a trip begins at the airport and ends when they return home. But as travel professionals, we know it’s so much more—a complete journey that starts the moment a traveler begins imagining a destination, exploring possibilities and experiences.  

Long before the flights are booked, itineraries are reviewed, hotel photos are scrolled or a conversation begins with a trusted advisor, it all starts with a vision. When travelers imagine not just where they’ll go, but how they’ll feel and the memories they’ll bring home, it creates a compass that guides their choices and shapes the journey. 

Beyond A Vision

Of course, a vision is just the beginning, it’s the countless decisions along the way that truly bring a trip to life. In today’s complex travel landscape, where options are endless, requirements shift quickly and clients expect seamless personalization, advisors are the steady hand guiding the way. From flights and accommodations to immersive activities, dining and even luggage logistics, travel advisors turn overwhelming details into perfectly orchestrated experiences.  

The moment a client begins considering a destination, the questions follow: Who’s going? How many people? What are their ages, interests and expectations? What kind of budget will create the experience they’re seeking? From there, the planning unfolds, deciding whether to fly, drive, cruise or take the train; how to get to the airport, port or station; whether to ship luggage or carry it along and even where to park.  

This is where advisors truly shine by anticipating needs before they arise and ensuring that every element is flawlessly executed, so travelers can focus solely on the experience. Advisors help set the rhythm of the journey, aligning budgets, coordinating transportation and adding thoughtful touches like priority transfers and lounge access. Each choice may seem small on its own, but together they shape the flow of the entire trip.  

Where Expertise Transcends Logistics

The decisions continue, from whether the journey will focus on a single city or country to planning an adventure that spans multiple destinations. Activities, cultural experiences and excursions are carefully chosen. Meals are another important element, are they pre-booked restaurants, exclusive culinary experiences or flexible options along the way. Of course, some of the most memorable moments in travel often come from the unexpected detours or spontaneous changes that ultimately add to the story. With a travel advisor guiding the way, even these surprises become easy, giving travelers the confidence to embrace flexibility. 

From Imagining the Trip to Arriving Home —And Everything After

Travel is a series of decision points, and this is exactly where a travel advisor’s expertise makes all the difference. A trip is never just about flights and hotels; it’s a complete experience, carefully woven together through countless choices. Each thoughtfully managed moment reveals what truly constitutes a trip, transforming travel into something meaningful and unforgettable.  

As industry professionals, this isn’t just a mindset, it’s really how we work every day. It’s about listening deeply, understanding what matters most to clients and designing experiences that bring those priorities to life.  

Trips don’t begin at the terminal; they begin the moment travelers start dreaming and planning the experiences they hope to have. Each decision along the way shapes the journey. By guiding those choices, anticipating needs and turning visions into reality, a travel advisor’s knowledge and experience become truly indispensable. 

  
  
Related Articles
AI Won’t Automate Travel Advisors, But It Could Still Be a Disaster for the Industry
Global Travel Collection Targets Consumers with Ads, Reality TV Shows on NBC
Op-Ed: Airlines Need to Change Their Tune
Op-Ed: Wrapping up 2023: Inspired to Keep Inspiring

MOST VIEWED

  1. Princess Cruises Adjusts Future Deployments in Response to Customer Research
  2. Black Friday Travel Deals: Sales & Promos Roundup for 2025
  3. Norwegian Cruise Line Reverts Back to “Free at Sea”
  4. 2025’s Black Friday Cruise Promotions
  5. U.S. Flight Cancellations Surge as FAA’s 10% Cut Escalates Amid Government Shutdown
  6. 9 New All-Inclusive Resorts in the Caribbean and Mexico Opening in 2026


TMR Subscription

Subscribe today to receive daily in-depth coverage from all corners of the travel industry, from industry happenings to new cruise ships, hotel openings, tour updates, and much more.

Subscribe to TMR

Top Stories
Direct Travel Promotes Christine Sikes to Chief Operating Officer
Direct Travel Promotes Christine Sikes to Chief Operating Officer

Christine Sikes joined Direct Travel as senior vice president of operations in 2014.

Virtuoso Names Alyssa Bushey as SVP, Global Marketing
Virtuoso Names Alyssa Bushey as SVP, Global Marketing

Before joining Virtuoso, Alyssa Bushey was founder and CEO of luxury and hospitality marketing consultancy Edison 360.

Branded Merch for Travel Agencies: What Works (& What Doesn’t)
Branded Merch for Travel Agencies: What Works (& What Doesn’t)

Travel advisors spoke with Travel Market Report about their unique branded merchandise strategies.

Travel Planners International to Launch New Luxury Division in 2026
Travel Planners International to Launch New Luxury Division in 2026

TPI advisors can soon apply to be in the first cohort of the host agency’s new Luxe House.

What Travel Advisors Need to Know About the Destination Weddings Boom
What Travel Advisors Need to Know About the Destination Weddings Boom

Destination wedding specialists on the top destinations, most unusual requests, and top selling strategies.

Internova Travel Group Changes Partner Relations Structure, Executive Roles
Internova Travel Group Changes Partner Relations Structure, Executive Roles

The changes were announced by Internova on Tuesday.

TMR OUTLOOKS & WHITE PAPERS
View All
Advertiser's Voice
Explora Journeys Unveils New Asia Sailings
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
© 2005 - 2025 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences