Virtuoso Names Lori Sheller Vice President of Global Cruise
by Daniel McCarthy
Photo: Lori Sheller
Lori Sheller, a former sales executive at MSC Cruises and Swan Hellenic, is joining Virtuoso as its new vice president of global cruise.
In her new role, Sheller will lead Virtuoso’s global cruise strategy, overseeing partnerships with cruise lines and working to bring added value to Virtuoso members. She will report directly to Úna O’Leary, who was recently named vice president of global partnerships at Virtuoso.
“We are thrilled to welcome Lori to Virtuoso at such an important time in our growth,” said Cory Hagopian, senior vice president of global partnerships at Virtuoso. “Her strategic vision, leadership, and deep industry relationships will be instrumental as we continue to expand our cruise business globally and deliver even greater opportunities for our network.”
Sheller has spent the last few years in consultant roles, including a year serving as vice president of sales and marketing for North America at Swan Hellenic. Prior to that, she spent more than two years as senior vice president of strategic sales with MSC Cruises.
