Riviera Travel Reports 100%-Plus YOY Growth

Riviera Travel is reporting over 100% year-or-year growth and more than double the number of 2024 passengers, all within seven months after rebranding from Riviera River Cruises. The line is attributing most of the growth to its “major North American push.”

“We knew there would be an appetite for our offerings in North America and have been overjoyed to see just how right we were, realizing such incredible momentum since our relaunch,” said Stuart Milan, president of North America for Riviera Travel. “Surpassing all of last year’s passenger count in only seven months is a testament to the hard work of our expanding team, our strong partnerships with travel advisors, and the excitement our refreshed offerings is generating amongst travelers.”

Riviera’s rebrand, introduced in January, unified the company’s river cruise business under one consistent global brand identity. In the months since, the company has doubled down on North America, opening a flagship U.S. office in Fort Lauderdale, expanding its sales team by 500%, deepening its commitment to the travel advisor community, introducing tailored packages, and enhancing its onboard experience.

“This is just the beginning for Riviera Travel,” said Milan. “We’re committed to innovation and passionate about creating a truly special, unforgettable experience for North American travelers.”

Riviera has a variety of updates coming in the months ahead for both the travel advisor community and travelers themselves. To start, the brand will offer 20 familiarization (FAM) trip spots to U.S. travel advisors who complete the Riviera Explorer program by Sept. 30, 2025. Its 2027 program is expected to be revealed soon, featuring new programs, products and more.