Cathay Pacific Extends Agreement with Sabre to Include NDC Content

Hong Kong’s Cathay Pacific airlines announced on Monday that it has boosted its relationship with Sabre to include NDC content.

The carrier will now start working with Sabre to get its NDC retail content on Sabre’s travel marketplace. The news comes just after Cathay Pacific announced it had selected Sabre’s Fares Manager and Fares Optimizer solutions “to achieve strategic pricing and intelligent offer creation” earlier this year.

“As we move further into recovery, it’s vital that we are able to create more differentiated content that is reflective of travelers’ wants and needs today and tomorrow,” said Cathay Pacific General Manager Sales and Distribution Martin Xu. 

“Having created that content, we need to make sure that as many travelers as possible have access to it, whether through direct or indirect channels. That’s why we’re delighted to be joining Sabre’s Beyond NDC family at this key moment for the travel industry.”

Cathay Pacific is still on its journey back from the pandemic shutdown. Last week, the carrier told Reuters that it is in the process of bringing back more planes to rebuild its Hong Kong Hub as restrictions continue to ease. Right now, it has about one-third of its fleet not in operation.