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Preferred Hotels Debuts New Travel Advisor Portal

by Daniel McCarthy  February 11, 2025
bird's eye view of Gamboa Rainforest Reserve

Gamboa Rainforest Reserve. Photo: Preferred Hotels & Resorts

Preferred Hotels & Resorts on Monday launched a new travel advisor portal.

Preferred, which operates more than 600 luxury properties worldwide, says the portal is easier to use, giving advisors a single place to make and manage reservations, prepare quotes, submit commissions, access promotions, and more.

The portal also includes a search page where advisors can narrow down hotels based on amenities, the availability of Preferred Platinum rates, and group rates for bookings of up to 15 rooms.

While Preferred’s inventory is still available in the GDS, advisors can register and access the portal at TA.PreferredHotels.com.

“We are proud to present this exciting new tool, which underscores our commitment to supporting the travel advisor community and enhancing their ability to provide the most unique and unforgettable travel experiences to their clients,” said Cheryl Williams, chief revenue officer for Preferred Travel Group.

  
  
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