NCL Introduces Co-Branded Websites for Travel Advisors
by Dori Saltzman
Photo: Norwegian Cruise Line
Norwegian Cruise Line is rolling out an all-new marketing solution for its travel advisor partners called NCL Connect.
“As we remain committed to being the easiest cruise line to do business with, and as part of our longstanding Partners First philosophy, we are thrilled to be offering this exciting new platform for our travel partners,” said John Chernesky, senior vice president of North America sales. “NCL Connect is another step in the right direction to our commitment…”
NCL Connect is an integrated marketing solution with which travel advisors can create a co-branded website that has been designed using the knowledge and expertise of NCL’s in-house marketing team. The co-branded website complements NCL’s Marketing Headquarters, which offers 800+ ready-to-use or customizable marketing assets including videos, flyers, and more. Additional digital experiences will launch throughout the year.
The co-branded website are offered by NCL through a partnership with Approach Guides, which also offers powers co-branded websites from Regent Seven Seas Cruises, Explora Journeys, Big Five, and Aurora Expeditions.
“The team at NCL shares our vision for the future of trade marketing: make it personal, make it impactful, and most importantly, make it easy for travel advisors,” said Jennifer Raezer, co-founder and CMO of Approach Guides.
