Palladium Hotel Group has named Zoe Lara as its new vice president of sales and marketing for the Americas.
Lara, who joined Palladium last year, most recently served as country sales director for Jamaica and the Dominican Republic. In her new role, she will be responsible for leading regional sales and marketing teams in the Americas.
Prior to joining Palladium, Lara spent time working in the sales and marketing departments at Meliá, AMResorts, and Hyatt Inclusive Collection.
In a statement, Lara said she was excited to take on the new challenge.
“I look forward to contributing my best efforts to drive our sales and marketing strategies, and I am committed to helping the company achieve its goals in the Americas region. I also want to acknowledge the incredible support that I have received throughout my career in the company, from peers and colleagues who have been instrumental in reaching this milestone,” she said.