Resorts World Las Vegas More Than the Sum of its Parts

The opening of Genting Group’s $4.3 billion Resorts World Las Vegas project in mid-2021 marked the culmination of a long and often arduous development process, while simultaneously kick-starting a revitalization of the then-moribund North Strip area.  Now that the minimally Asian-themed resort has two-plus years of experience, it’s a good time to take stock of the property’s current offerings and assess its place within the Las Vegas hospitality landscape.

Hilton’s largest multi-brand deal in company history
Since the Malaysia-based gaming giant lacked name recognition in the U.S. market, Genting opted to partner with Hilton for hotel operations and marketing, opening three Hilton-branded hotels under the Resorts World umbrella.  Hilton, Conrad, and LXR’s Crockfords, each with its own entrance, aesthetic, and price range, comprise the property’s 3,506 rooms in a single, 59-story tower on the site of the former Stardust.  Standard King rooms in all three hotels are sized roughly alike, with notable differences in decor, furniture, fixtures, and amenities.

The Las Vegas Hilton at Resorts World features 1,774 units with a room product that skews slightly more upscale than Hilton’s typical standard.  Pops of purple gold and marble finishes define the in-room decor, while the large bathroom features an oversized stall shower with a bench.

Hilton’s luxury lifestyle brand, Conrad Las Vegas at Resorts World, is the flag’s largest hotel with 1,496 rooms that feature a similar footprint as the Hilton rooms, but with a slightly richer feel, brighter colors, and a convenient bench at the end of the bed.  Bathrooms here are also generously sized and feature a twin-sink vanity and separate WC.

LXR’s Crockfords Las Vegas is the luxury, boutique-stay option, showcasing 236 rooms and suites via a stunning entrance lobby and lounge area highlighted by a bejeweled elephant sculpture created by Celine Dion.   Decor and fabrics in the accommodations further ratchet up the quality scale with luxe options like a fainting couch and bench.  As an added wellness touch, all Crockford rooms and suites are equipped with a Theragun-brand massage gun for guests’ use.

At its opening, Resorts World introduced what was the only fully cashless casino floor in the city. While that concept may seem daunting to the uninitiated, the betting process is actually fairly straightforward.  The Resorts World Las Vegas app with a Play+ account easily stores - and, of course, just as easily dispenses - funds for use at machines or table games via a quick QR code scan.  However, if a player puts cash on the table, money plays. 

Resident headliners are a big draw for the property’s entertainment department, with Carrie Underwood, Katy Perry, and Luke Bryan alternately filling the 5,000-seat Resorts World Theater, while celebrity DJs like Tiesto, Zedd, Calvin Harris, and others essentially moved Zouk Nightclub and Ayu Dayclub into the upper echelon of the city’s nightclub/dayclub scene almost immediately after opening.

Appropriately scaled up for the massive Resorts World campus, the property offers 250,000 square feet of meetings and convention space, along with a 220,000-square-foot pool complex featuring seven unique pool experiences.