ACTA Says Potential Air Canada Strike Underscores Critical Role of Advisors

The Association of Canadian Travel Agencies and Travel Advisors (ACTA) says it is closely monitoring the potential service disruption at Air Canada and assessing its impact on members and their clients. 

“Service disruptions of this potential magnitude create significant challenges for our members and their clients, and this underscores why working with a professional travel advisor matters,” said recently appointed Suzanne Acton-Gervais, President of ACTA. 

“While no one enjoys disruptions, they demonstrate the critical role travel advisors play—advocating for clients, rebooking flights, finding alternatives, and guiding travellers through complex situations. Having a trusted professional in your corner makes all the difference.” 

ACTA says that with the busy summer travel season at its peak, even a short strike could trigger significant disruption, as winding down and ramping up airline operations takes considerable time. 

The advisor advocacy organization says it welcomes Air Canada’s proactive communication and the swift implementation of a flexible booking policy for travel between August 15–18, 2025, along with the airline’s commitment to protect travel advisor commissions—one of ACTA’s key priorities. 

Acton-Gervais also emphasized the importance of comprehensive travel insurance: “Many policies can cover expenses related to labour disruptions, providing an extra layer of protection and peace of mind. Travel advisors offer the expertise to help travellers choose the right coverage for their specific needs.” 

ACTA said it is committed to supporting Canada’s travel advisor community throughout this period.