Flair Names Jamie Fox Director, Agency Sales and Partnerships

Flair Airlines has announced the appointment of Jamie Fox as Director, Agency Sales and Partnerships, a newly created leadership role focused on expanding Flair’s visibility and engagement across Canada’s travel industry while supporting long-term growth.

“We see an enormous opportunity to continue growing Flair’s presence and visibility across Canada’s travel industry,” said Flair CEO Len Corrado. 

“Jamie brings deep industry experience, strong relationships across the travel trade, and a proven track record of driving growth. His leadership will help strengthen Flair’s engagement across the industry as we continue expanding Flair’s presence across the Canadian travel landscape.”

In his new role, Fox will lead Flair’s agency sales and partnership strategy, focused on strengthening trade relationships, expanding distribution opportunities, and enhancing collaboration with travel partners across Canada and the United States.

Jamie brings more than 30 years of leadership experience across the Canadian and U.S. travel industry, bringing a proven track record of driving revenue growth, expanding market presence, and building high-impact strategic partnerships in highly competitive markets. 

Over the past decade with Air Canada, he has led high-performing sales teams, strengthened relationships with travel advisors, TMCs, corporate partners, and key industry stakeholders, while helping grow market share across North America.

“I’m incredibly excited to be joining Flair Airlines alongside such a passionate and experienced leadership team at a transformational moment in the Flair FWD journey,” Fox said.

“Canadians want and deserve affordable air travel — and just as importantly, they deserve reliability,” he added. “This next chapter for Flair is about building meaningful, long-term relationships that create value for everyone: travel agencies, travel advisors, TMCs, tourism partners, and most importantly, our shared travellers.”

A well-known figure in the industry, Fox will no doubt be highly visible in his new role.

“If you don’t know Flair yet, you should. And if we haven’t met yet, we look forward to changing that,” he stated. “We want to be in the market listening, collaborating, and building genuine partnerships across the industry.”

Flair Airlines is growing and evolving, with an enhanced focus on sun flights and building a tour operator subsidiary. The airline recently announced the appointment of Nicole Bursey as President of Flair Vacations. The company calls the hire “a significant step in the expansion of Flair’s vacation business and its long-term vision for growth in the leisure travel space.”