ACTA Unveils “Largest-Ever” Trade Shows for 2026 Travel Industry Summits
by Bruce Parkinson
ACTA President Suzanne Acton-Gervais with VP Marco Pozzobon.
ACTA says its 2026 Grand Trade Shows taking place during its Travel Industry Summits in Toronto, Montreal, and Vancouver this fall will be its largest ever.
Bringing together travel advisors, agencies, suppliers, destinations and industry partners from across Canada and around the world, the 2026 Grand Trade Shows will giver attendees the opportunity to explore a record number of booths, while discovering new products, destinations and opportunities to grow and strengthen their business.
Complimentary food and beverages will be available throughout the Grand Trade Shows.
First-Ever Cruise Pavilion
ACTA says the highlight of the Toronto and Vancouver events will be the dedicated Cruise Pavilion, featuring over 25 cruise brands across river, expedition, luxury, premium and contemporary ocean cruising. Advisors will be able to meet directly with cruise partners to learn about the latest ships, itineraries and products.
Toronto attendees can also participate in an interactive educational session titled: “Can you be Found but Not Seen?”
Presented by Ryan McElroy, CEO of Travel Agency Tribes, this session will explore how travellers are increasingly using AI-driven answer engines to plan and book travel. Attendees will be introduced to Answer Engine Optimization (AEO) and learn how authentic, story-driven content can increase visibility, establish credibility and attract more qualified, ready-to-book clients.
The trade shows are just one element of ACTA’s Annual Travel Industry Summits.
Throughout the day, attendees can also take part in a General Assembly featuring keynote speakers, leadership panels and discussions on the trends and issues shaping the future of Canada’s travel industry.
Attendance is complimentary for travel advisors and you can register here.
