MSC Cruises Unveils Big Game Ad Featuring Drew Barrymore
by Marsha Mowers
Drew Barrymore and Orlando Bloom are in MSC Cruises first-ever SuperBowl Ad.
It’s the most exciting time of the year in the ad industry – the Super Bowl.
MSC Cruises is launching its first-ever Super Bowl ad featuring Drew Barrymore and Orlando Bloom to promote its newest ship, MSC World America, debuting on April 12.
The 60 second ad will showcase their newest ship MSC Word America launching from the line’s new terminal at PortMiami, which will be the largest cruise terminal in the world. It is the brand’s largest ship to serve the North American Market and will offer a seven-night Eastern and Western Caribbean Cruises, which all will include calls at the MSC’s private island destination in the Bahamas, Ocean Cay MSC Marine Reserve.
“I am so proud to work with MSC Cruises, which is a company that makes it possible for people and families to get to see the world,” shared Drew Barrymore, actress and host of The Drew Barrymore Show. “They take care of all the planning and make it beautiful and joyful! They are also helping to create incredible memories to last a lifetime. I’m so excited to partner with MSC Cruises on this most meaningful endeavor!”
“The fun dynamic between Drew and Orlando in our Big Game commercial is a great representation of MSC World America—which combines European design and authentic experiences with everything Americans have come to expect from a cruise—to offer an unmatched vacation,” noted Suzanne Salas, EVP, Marketing, eCommerce & Sales, MSC Cruises USA. “We want to give America a glimpse of all the unique features our new ship has to offer, through Drew and Orlando’s eyes of course.”
When it launches, MSC World America will be the largest MSC Yacht Club in the Caribbean, giving guests a “luxury ship-within-a-ship” experience that features enhanced suites, butler service and private bar, restaurant and pool facilities. Its outdoor World Promenade features one of the longest dry slides at sea. There are seven districts with 19 dining venues including the only Eataly at sea, 18 bars and lounges and an all-new outdoor venue called The Harbour for families that features the Cliffhanger over-water swing ride, a water park, playground and complimentary grab and go dining.
Later in the year, the line will begin offering cruises from Galveston, Texas for the first time, followed by the addition of cruises to Alaska in the summer of 2026.
