Bahia Principe Rebrands Wedding Product, Restructures Packages
by Bruce Parkinson
A Bahia wedding setting.
Bahia Principe Hotels & Resorts has rebranded its wedding segment as Bahia Principe Weddings, guided by the concept “A New Horizon Together,” which emphasizes emotional connection and complete personalization.
In a move designed to offer couples more flexibility, the brand has launched a restructured, scalable Caribbean package lineup tailored to guest count, celebration style, and personalized experiences.
Each package is fully customizable with on-site wedding planners for decor, menus, entertainment, and wellness.
Package Choices Include:
Blissful: An intimate elopement package for just the couple, including a ceremony and a series of bespoke romantic experiences.
Joyful: Designed for small weddings and intimate gatherings of up to 10 guests.
Delightful: Perfect for up to 20 guests with elevated floral styling and personal touches.
Beautiful: Expands the event to 30 guests with a private cocktail hour, open bar, and live music.
Wonderful: The signature multi-day experience for up to 40 guests (pre-wedding events, wedding ceremony, reception, post-wedding events, floral upgrades, custom banquets and couples’ wellness add-ons).
Sundara: A specialist cultural package for authentic South Asian traditions and multi-day rituals.
These packages are available across Bahia Principe’s adults-only (Bahia Principe Escape) and multigenerational (Bahia Principe Explore) resorts in three premier Caribbean destinations: Mexico (Riviera Maya), Jamaica (Runaway Bay), and the Dominican Republic (Punta Cana, La Romana, and Samaná).
