Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • Training & Resources

Canada’s Royalton International Pulls Out of Cuba

by Bruce Parkinson  June 01, 2026
Canada’s Royalton International Pulls Out of Cuba

Cuba has announced a set of market reforms that could transform its travel industry.

Reports say Canadian hotel company Blue Diamond Resorts (now known as Royalton International) has left Cuba, where it has been one of the principal foreign hotel management companies for the past decade.

Under various brands, Blue Diamond Resorts has been managing and marketing more than 11,000 hotel rooms on the island – about a quarter of the total under foreign management contracts. 

The news came from Argentinian wholesale tour operator Sudameria Travel, which issued a statement Saturday stating the pull-out comes  “with immediate effect.” 

“As of this date [May 30], future reservations, inquiries, and coordination will be handled directly by the respective hotel owners and/or the corresponding local operating entities,” the announcement states.

The properties will now be administered by Gaviota, a company that forms part of Grupo de Administración Empresarial S.A. (GAESA), the Cuban military conglomerate controlled by the Armed Forces. 

The story is supported by Cuban independent digital news outlet 14ymedio, which contacted several Havana hotels previously managed by Blue Diamond under various names: the Royalton Habana Paseo del Prado, the Inglaterra, and the Regis Mystique. The English-language Havana Times has also reported on the story.

Foreign hotel companies have been under pressure by the U.S. for their activities in Cuba.

The move is reported to affect all operations associated with the brands Blue Diamond Resorts Cuba, Blue Diamond Cuba, Royalton, Memories, Starfish, Mystique, and Resonance. The official websites of Blue Diamond Resorts, Memories Resorts, and Royalton Resorts in Cuba are currently inaccessible.

The company attributes its withdrawal to “the current conditions of the Cuban tourism market and the persistent operational limitations affecting the destination, including logistical, infrastructure, and supply challenges.”

There’s a strong possibility that the decision is related to pressure from the U.S., which recently imposed sanctions against the military conglomerate GAESA. The US State Department has warned that any foreign company maintaining business relations with sanctioned entities could be exposed to restrictive measures.

Blue Diamond Resorts outside Cuba are members of Marriott’s Autograph Collection, which means they are part of the hotel giant’s popular Marriott Bonvoy loyalty program.

There have been recent reports within the travel industry that Spain’s Iberostar is facing intense pressure from the United States to suspend its activities in Cuba in order to avoid sanctions from Washington.

The decision comes weeks after Sunwing Vacations Group, former owner of the hotel chain, temporarily suspended its vacation packages to Cuba. On April 15, following fuel shortages on the Island and the cancellation of all flights from Canada, the agency announced the suspension of all its Cuba vacation programs for the summer 2026 season. The measure affected operations from all Canadian airports to Varadero and Cayo Coco between June 20 and October 9.

Royalton International, led by President & CEO Stephen Hunter, is a hospitality group with a diverse portfolio of brands, including Royalton Luxury Resorts, Planet Hollywood Hotels & Resorts, Grand Lido Resorts, Prime Travelers Club, and GoNexus Group. The company, has not publicly confirmed the decision nor issued an official statement to customers or the media. 

Travel Market Report Canada has reached out for more details.

Until recently, Blue Diamond had steadily expanded its presence on the Island through agreements with Gaviota, Cubanacán, and Gran Caribe. It was on course to surpass Melia as the island’s largest foreign hotel partner. 

The company even held exclusive management rights for the tourist destination of Cayo Largo del Sur, a first for a foreign company in Cuba. It received a special import licence enabling it to import food and other supplies.

  
  
Related Articles
Cuba annonce une importante réforme de son cadre réglementaire touristique
Cuba Unveils More Tourism Reforms Expanding Foreign Investment & Private Management
WestJet Vacations Adds Royalton Vessence Barbados to Winter Lineup
Meliá Spent 36 Uninterrupted Years in Cuba – Now It’s Saying Goodbye
In Absence of Cuba, Sunwing Vacations Pax Seek Affordable Alternatives
Cuba to Make Major Free Market Reforms to Revive Tourism
Cuba ouvre la voie à la propriété étrangère à 100 % et promet une « nouvelle ère » pour le tourisme
100% Foreign Ownership: Cuba Hails “Bold New Era for Tourism” with Massive Market Reforms
Air Canada, Sunwing/WestJet & Air Transat All Suspend Cuba Flights Indefinitely
Cuba Vows Future Tourism Will Be More Resilient, Sustainable & Sovereign
Top Stories
Saint Lucia’s Ladera Resort Retains One MICHELIN Key 
Saint Lucia’s Ladera Resort Retains One MICHELIN Key 

Ladera occupies a volcanic ridge 1,000 feet above the Caribbean between Gros Piton and Petit Piton, on 18 acres of a former cocoa plantation.

Tobago Readies for 1st Direct Flight From Canada Post-COVID
Tobago Readies for 1st Direct Flight From Canada Post-COVID

The new flight gives the island a direct link to one of its most important international visitor markets just in time for the winter travel season.

Martinique Tourism Authority Names Alexandre Ventabour as Tourism Commissioner
Martinique Tourism Authority Names Alexandre Ventabour as Tourism Commissioner

Officials say the move ushers in a new phase of strategic leadership focused on strengthening the island’s position as a leading French-Caribbean destination.

RIT Vacations 2027 Brochure Features 10 New Tours of the UK & Ireland
RIT Vacations 2027 Brochure Features 10 New Tours of the UK & Ireland

The expanded 2027 collection includes seven new First Class Coach Tours, two Small Group Tours and one Sightseeing Tour, giving travellers more ways to explore the destinations.

Kensington, Tourism Ireland and Ancestry Partner on Irish Heritage Journeys 
Kensington, Tourism Ireland and Ancestry Partner on Irish Heritage Journeys 

The collaboration will combine advisor education with consumer marketing to build awareness and demand for heritage travel to Ireland.

VIDEO: Beverly Cheng on Canada’s Big Moment at Hong Kong Wine & Dine Festival
VIDEO: Beverly Cheng on Canada’s Big Moment at Hong Kong Wine & Dine Festival

Canada is getting a prominent seat at the table at this year’s Hong Kong Wine & Dine Festival. TMR Canada’s John Kirk caught up with HKTB Canada Director Beverly Cheng to discuss what the event offers Canadian travellers and advisors.

TMR Subscription

Don’t miss out! Sign up for our free daily newsletter and get the latest Canadian travel industry news and event coverage delivered straight to your inbox. No spam — just what matters.

Subscribe to TMR

TMR OUTLOOKS, WHITE PAPERS & DESTINATION GUIDES
View All
Advertiser's Voice
VIDEO Talking Cruise: MSC’s Ian Patterson on La Romana, Fly & Cruise, and What’s Ahead
About Travel Market Report Mission Meet the Team Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
Editor@travelmarketreport.ca
Give Us a Call
647 255 8990
Drop Us a Note
Travel Market Report Canada Inc.
3080 Yonge St. Suite 6060 Toronto, ON M4N 3N1
© 2005 - 2026 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences