Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • Training & Resources

Under Pressure from U.S., Meliá Drops Management Contracts at 15 Cuban Hotels

by Bruce Parkinson  June 04, 2026
Under Pressure from U.S., Meliá Drops Management Contracts at 15 Cuban Hotels

Havana, Cuba.

Spanish hotel chain Meliá has joined a growing list of hospitality companies with a long-standing presence in Cuba that are withdrawing or significantly curtailing their presence on the island. 

As Cuba and companies that do business there face ever-increasing pressure from the U.S., Meliá announced that it would cease operations at 15 Gaviota-owned properties – nearly half of the 34 hotels it managed and operated in the country.

Other major hotel chains, including Canadian-owned Royalton and Spain’s Iberostar, have limited or suspended operations in Cuba in the past week. 

Iberostar pulled out of management contracts at 12 properties. As with Meliá, all of those are owned by Gaviota, a subsidiary of the Cuban military’s administrative conglomerate, Grupo de Administracion Empresarial S.A. (GAESA).

A U.S. State Department decree on May 7 designated GAESA and Gaviota as sanctioned state entities, and the Treasury Department’s Office of Foreign Assets Control advised affected foreign companies to “wind down transactions involving GAESA” by June 5, or face penalties on financial and commercial transactions with the United States. 

Meliá noted in a statement that the decision “reflects a combination of external circumstances beyond Meliá’s control, which have materially affected the operational, legal, and security conditions necessary to ensure the proper delivery of services at these properties.” 

A Meliá hotel in Cuba.

The 15 hotels impacted by Meliá’s decision are:

  • Gran Hotel Bristol Habana Vieja Member of The Meliá Collection
  • INNSiDE Catedral Habana
  • Meliá Buena Vista
  • Meliá Cayo Santa María
  • Meliá Jardines del Rey
  • Meliá Las Dunas
  • Meliá Península Varadero
  • Paradisus Los Cayos
  • Paradisus Princesa Mar
  • Paradisus Río de Oro
  • Paradisus Varadero
  • Sol Caribe Beach
  • Sol Cayo Santa María
  • Sol Río de Luna y Mares
  • Sol Varadero Beach

The Meliá Habana and Meliá Cohiba hotels are not affected by this withdrawal, and will remain open. 

Tourism in Cuba, which reached a peak of 4.3 million visitors in 2019, saw a significant drop in the number of tourists arriving in the first quarter of this year – 48% lower than in the same period in 2025.

And it’s getting worse: Only 36,000 travellers arrived In March, the Wall Street Journal reported last week, compared to an average monthly rate of 400,000 visitors per month in 2017 and 2018.

The Associated Press noted that on Wednesday, the enormous sign of the Royalton Paseo del Prado hotel at the entrance of Old Havana was removed. Meanwhile, the 500-room Iberostar Selection — also known as Tower K — which rises high above the Havana skyline — has remained closed for days.

Also on Wednesday, Cuba’s Central Bank announced that Visa and MasterCard operations on the island would be suspended following the termination of relationships between foreign entities and FINCIMEX S.A., a Cuba-based agency affiliated with GAESA.

  
  
Related Articles
Cuba Unveils More Tourism Reforms Expanding Foreign Investment & Private Management
Meliá Spent 36 Uninterrupted Years in Cuba – Now It’s Saying Goodbye
After Tragic D.R. Resort Fire, Melia Punta Cana Gets its Own Fire Department
In Absence of Cuba, Sunwing Vacations Pax Seek Affordable Alternatives
Cuba to Make Major Free Market Reforms to Revive Tourism
Cuba ouvre la voie à la propriété étrangère à 100 % et promet une « nouvelle ère » pour le tourisme
100% Foreign Ownership: Cuba Hails “Bold New Era for Tourism” with Massive Market Reforms
Air Canada, Sunwing/WestJet & Air Transat All Suspend Cuba Flights Indefinitely
Cuba Vows Future Tourism Will Be More Resilient, Sustainable & Sovereign
Au tour de Meliá de réduire sa présence à Cuba

MOST VIEWED

  1. Softvoyage Delays Decommissioning of REVNET After Advisors Express Concerns
  2. Celebrity Reveals Seven-Continent 2028-2029 Deployment
  3. Air Canada Posts Q2 Results Hit by Fuel Costs, Confirms Sale of Aeroplan Stake
  4. Jamaica’s Tourism Minister on Tourism Investment, Canada’s Growing Importance and Cuba’s Recovery
  5. Low River Water Hell: Travel Advisors Navigate the Shallows of Europe River Cruise Season
  6. Air Canada Offers 10X ‘Air Canada & Me’ Tokens for Domestic Flights Through Year-End


Top Stories
Indonesia Airports Reopen, But Volcanic Ash Still Being Monitored
Indonesia Airports Reopen, But Volcanic Ash Still Being Monitored

Nearly 3,000 flights were cancelled and more than 340,000 passengers had their plans disrupted. It may not be over.

Global TV’s The Morning Show to Feature Emerald Yachts & Advisor Claire Newell
Global TV’s The Morning Show to Feature Emerald Yachts & Advisor Claire Newell

Beginning September 14, Global’s The Morning Show will roll out a week of exclusive features chronicling a Mediterranean journey with Emerald Yacht Cruises.

Cuba Unveils More Tourism Reforms Expanding Foreign Investment & Private Management
Cuba Unveils More Tourism Reforms Expanding Foreign Investment & Private Management

The regulatory overhaul is designed to expand private management, foreign investment, and business diversification across the tourism sector. 

Travel Advisors React to Explore Worldwide’s Debut North American FAM to Morocco
Travel Advisors React to Explore Worldwide’s Debut North American FAM to Morocco

Earlier this summer, the adventure tour operator hosted its first North American FAM.

WestJet Vacations Expands PUJ Portfolio with New Resort Additions 
WestJet Vacations Expands PUJ Portfolio with New Resort Additions 

The new options include the three-resort Lopes Costa Bavaro complex and Moon Palace Grand Punta Cana.

Barbados Campaign Celebrates Personal Connections
Barbados Campaign Celebrates Personal Connections

Dubbed ‘Barbados Remembers Your Name,’ the campaign aims to capture what makes the island memorable and a ‘home away from home’ for many travellers.

TMR Subscription

Don’t miss out! Sign up for our free daily newsletter and get the latest Canadian travel industry news and event coverage delivered straight to your inbox. No spam — just what matters.

Subscribe to TMR

TMR OUTLOOKS, WHITE PAPERS & DESTINATION GUIDES
View All
Advertiser's Voice
NCL Makes Waves: Derek Lloyd on the New Great Tides Waterpark
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
Editor@travelmarketreport.ca
Give Us a Call
647 255 8990
Drop Us a Note
Travel Market Report Canada Inc.
3080 Yonge St. Suite 6060 Toronto, ON M4N 3N1
© 2005 - 2026 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences