Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • Training & Resources

Cuba Vows Future Tourism Will Be More Resilient, Sustainable & Sovereign

by Bruce Parkinson  June 06, 2026
Cuba Vows Future Tourism Will Be More Resilient, Sustainable & Sovereign

Gihana Galindo, Director for the Cuba Tourist Board in Toronto.

Despite Air Canada, WestJet/Sunwing and Air Transat all extending the suspension of Cuba flights to “indefinitely” this week, the island’s tourism officials insist the country remains “firmly open for global tourism,” with attractions, hospitality infrastructure, and logistics “fully operational.”

The Cuba Tourist Board says executive orders signed by the U.S. President in January and May aim to restrict one of the country’s economic pillars by creating a lack of Jet A-1 aviation fuel at national airports and pressuring foreign entities operating on the island. 

“Consequently, several foreign companies have recently felt compelled to cancel their contracts in Cuba,” a statement reads. As well as airlines, those companies include hotel management partners including Canada’s Royalton and Spain’s Melia and Iberostar, that have either dropped out of Cuba altogether or significantly reduced their operations. 

“While the path with these foreign partners has diverged now, we are deeply grateful for the years we spent building side by side and their impact remains a cornerstone of our success,” said Gihana Galindo, the Director of the Cuba Tourist Board in Toronto.

Foreign hotel companies have been under pressure by the U.S. for their activities in Cuba.

“Cuba’s tourism operations will proceed without interruption. Properties transitioning out of foreign contracts will maintain normal operations under the experienced management of national hotel chains, including: Cubanacán, Gran Caribe and Gaviota,” the Cuba Tourist Board added.

“These national brands guarantee the continuity of all tourist operations, fully honouring confirmed reservations and maintaining established terms for travellers and business partners.”

The tourist board says Cuba’s private sector is rapidly expanding its footprint within the tourism industry by strategically investing in green energy innovation and direct import power. 

“Cuba’s greatest assets—our pristine beaches, vibrant culture, and the unmatched warmth of our people—remain entirely unaffected by external pressures,” said Galindo, adding that local expertise is capable of maintaining the product and Canadians can expect the same warmth of welcome as always.

“For over three decades, our local teams have worked alongside international partners to build a world-class service infrastructure. Today, that local expertise is fully equipped to seamlessly manage our properties, protect every traveller’s reservation, and deliver the exceptional hospitality that defines our destination.”

  
  
Related Articles
In Absence of Cuba, Sunwing Vacations Pax Seek Affordable Alternatives
100% Foreign Ownership: Cuba Hails “Bold New Era for Tourism” with Massive Market Reforms
Air Canada, Sunwing/WestJet & Air Transat All Suspend Cuba Flights Indefinitely
Under Pressure from U.S., Meliá Drops Management Contracts at 15 Cuban Hotels
Canada’s Royalton International Pulls Out of Cuba
Commissions Recalled as Sunwing Extends Cancellation of Cuba Program; Flair Gets Go-Ahead to Fly There
FITCuba to be Virtual Hybrid for 2026
Air Transat reporte la reprise de ses vols vers Cuba
Air Transat Postpones Restart of Cuba Flights

MOST VIEWED

  1. Hyatt Reveals Details of Two All-Inclusive Resorts Opening in 2026
  2. TTC Tour Brands Launches Tour Fest Advisor Incentive for 2026 Bookings
  3. ACTA “Deeply Concerned & Disappointed” by Air Canada Commission Cuts
  4. 100% Foreign Ownership: Cuba Hails “Bold New Era for Tourism” with Massive Market Reforms
  5. Interests Over Influencers: Study Says Social Trends Play Minor Role in Travel Decisions
  6. Rose Cosentino Named Head of Product Development at Air Canada Vacations


Top Stories
Scandinavian Airlines CEO Anko Van der Werff Will Take the Helm at Air Canada
Scandinavian Airlines CEO Anko Van der Werff Will Take the Helm at Air Canada

Air Canada has appointed Anko Van der Werff as President and CEO, effective January 2027, succeeding retiring Michael Rousseau following an international executive aviation career.

Air Canada Makes Cuts or Postponements to Eight More U.S. Routes
Air Canada Makes Cuts or Postponements to Eight More U.S. Routes

Air Canada is cutting and delaying several U.S. routes this winter as weak cross-border demand and elevated fuel costs continue to weigh on transborder travel.

Canadian Domestic Airfares Remain Stubbornly High as Demand Stays Strong
Canadian Domestic Airfares Remain Stubbornly High as Demand Stays Strong

Strong demand for domestic travel is keeping Canadian airfares elevated while international fares have stabilized and travel to the U.S. remains stagnant.

Aeroplan Partners with Airport-Focused Club Avolta Loyalty Program
Aeroplan Partners with Airport-Focused Club Avolta Loyalty Program

Aeroplan and Club Avolta have partnered to let members earn Aeroplan points on eligible purchases at airport retail and dining locations across North America, expanding travel rewards beyond flights.

Global Passenger Demand Down 2.2% in May, But IATA Praises Resilience
Global Passenger Demand Down 2.2% in May, But IATA Praises Resilience

IATA says global air passenger demand fell 2.2% in May due to Middle East conflict, though demand elsewhere remained resilient despite high fuel costs.

CBSA Makes International Transit Easier at YYZ, YVR & YUL
CBSA Makes International Transit Easier at YYZ, YVR & YUL

The CBSA has streamlined international transit at Toronto, Vancouver and Montreal airports, allowing eligible passengers to bypass customs check-ins for faster onward connections.

TMR Subscription

Don’t miss out! Sign up for our free daily newsletter and get the latest Canadian travel industry news and event coverage delivered straight to your inbox. No spam — just what matters.

Subscribe to TMR

TMR OUTLOOKS, WHITE PAPERS & DESTINATION GUIDES
View All
Advertiser's Voice
VIDEO: Bahamas Tourism Director General: Canada Emerges as One of Our Fastest-Growing Visitor Markets
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
Editor@travelmarketreport.ca
Give Us a Call
647 255 8990
Drop Us a Note
Travel Market Report Canada Inc.
3080 Yonge St. Suite 6060 Toronto, ON M4N 3N1
© 2005 - 2026 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences