Jamaica’s Unstoppable Spirit: Words from the Jamaica Tourist Board’s Angella Bennett

At the inaugural Canadian Travel Awards gala in Toronto last night, Angella Bennett, Regional Director Canada at the Jamaica Tourist Board, spoke to the audience about the ravages of Hurricane Melissa, the strong support from Canadians, and hope for a bright future.

The night featured an exhilarating live performance by iconic Canadian singer/songwriter Jim Cuddy and the spellbinding electric violinist Anne Lindsay. Cuddy, a founding member of beloved band Blue Rodeo, signed an acoustic guitar which was auctioned off live for $3,700 by our very own John Kirk, with all proceeds going to hurricane relief in Jamaica.

“Our nation, as you know, has weathered many storms – and the recent Hurricane Melissa tested us in unforgettable ways.

But as we walk the road to recovery, one undeniable truth shines through: we are resilient; we are united, and we are unstoppable. The challenges we’ve faced have revealed what defines us most – our courage, strength, and the warmth that is the trademark of the Jamaican people.

The Western side of the island, home to iconic places like Ocho Rios, Port Antonio — where tourism in Jamaica began — and Kingston, our vibrant capital, faced some impacts. But let me assure you – the heart of Jamaica is still beating strong. Two-thirds of our country is open, ready, and waiting to welcome the world once again.

We’ve been overwhelmed by love and support from our neighbours in the Caribbean, strangers, and travellers from across the globe. Your kindness has been a light in our darkest moments, and we are forever grateful for the solidarity you’ve shown.

There is a word in Jamaica that captures our spirit perfectly: “Tallawah.” It means strength, resilience, and fearlessness. It speaks of those who are powerful beyond their size or circumstances, who rise above challenges with determination and courage.

And today, Tallawah is alive in our people. Despite the storm, our communities are rebuilding homes, restoring lives, and reuniting hearts. Power is being restored at an incredible rate. Water supplies are flowing again. Small businesses, the heartbeat of our communities, are reopening. Supermarkets are stocked, hope is rising, and life is returning.

But the most extraordinary thing isn’t just the recovery – it’s the humanity that has come through. In times of adversity, Jamaica comes together. This storm has reminded us of who we are: a nation of kindness, unity, and unshakable spirit.

Looking ahead, we are setting ambitious yet practical goals. By December 15, 70% of our industries will be ready. By January 2026, we aim for 80% readiness, and by May 2026, Jamaica will be fully operational. 

This is not just hopeful—it’s happening now. If you visit Jamaica today, you’ll see the remarkable recovery at our hotels, attractions, and local businesses.

After all, hospitality is in our DNA. Hosting guests isn’t just what we do — it’s a reflection of our spirit. We live to share our culture, warmth, and beauty with the world. And we can’t wait to welcome you back to our shores.

So, I leave you with this: Jamaica, though small, is mighty. We are resourceful. We are resilient. We are spirited. And most of all, we are ready. The best way to give back, is to come back. 

Thank you, blessings to you all – and we’ll see you in Jamaica!

Tallawah forever.