Toronto Attracted Record 28 Million Visitors in 2025

A record 28.2 million visitors came to Toronto in 2025, generating another record — $9.1 billion in spending, with 37% of that spend coming from the U.S. and international markets. 

Generating nearly $13.5 billion in economic impact, the $9.1 billion in direct spending exceeded the previous year’s record by 4%, reinforcing tourism’s role as one of the city’s most important export sectors. 

The daytrip and overnight visitation results are revealed in a report published today by Destination Toronto.

“Against a backdrop of shifting trade policies, tariffs and economic uncertainty, Toronto solidified its position as a top global destination,” said Andrew Weir, President and CEO of Destination Toronto.

“Our visitor economy showed strong resilience, as Toronto has what travellers and meeting planners are seeking — compelling experiences paired with a warm welcome.”

Int’l Arrivals Critical as U.S. Market Declined

International arrivals were the fastest growing segment of tourism to Toronto last year, rising 8% to 1.4 million visitors, led by growth from the U.K. and Germany, up 12% and 10% respectively. 

Domestic visitation remained the largest segment at 25 million visitors, increasing 3% as Canadian travel to the U.S. declined sharply and more Canadians travelled within their own country. The U.S. market was the second largest segment with 1.9 million visitors, down 6% from the previous year.

“Visitors add to the vibrancy of Toronto, supporting local economies and contributing to communities across the city,” said Mayor Olivia Chow.

“Toronto’s dynamic neighbourhoods, rich cultural offerings, globally-inspired food scene and major events and festivals continue to draw visitors from around the world. With the FIFA World Cup 2026 coming to Toronto, we’re excited to welcome the world and showcase everything our city has to offer.”

Toronto remains Canada’s most-visited destination and one of the top urban destinations in North America, supported by the city’s diverse and vibrant urban experiences.

Meetings & Events Drove Growth Too

Major meetings and events (multi-day events with more than 1,000 attendees) are a core pillar of Toronto’s visitor economy. In 2025, Toronto hosted 74 major meetings with an estimated 378,000 delegates, a 51% year-over-year increase, and generating $982 million in economic impact.

The largest event coming to Toronto in 2026 is the FIFA World Cup. Toronto is one of 16 host cities, with six matches, FIFA Fan Festival – Toronto, and celebrations planned for locals and fans who travel to Toronto to be part of the excitement. The tournament will place the city in the global spotlight for billions of viewers worldwide.