Travel Leaders Network Charts Growth With Tech, AI And More Advisor Support

Travel Leaders Network is leaning into 2026 with a strategy built around refining and focusing its approach.

During a media briefing attended by Travel Market Report Canada at the TLN EDGE 2026 conference in San Diego, CA, Lindsay Pearlman, President and CEO outlined what he described as an “evolution, not revolution:” building on a strong foundation while investing heavily in technology, AI, advisor support, marketing, CRM integration and supplier partnerships.

The organization, part of Internova Travel Group, now represents approximately 5,700 affiliated agencies and over 100,000 advisors. Executives said the scale of the network is central to its value proposition, allowing TLN to make major investments on behalf of members with costs spread over a large base.

A key theme of the company’s strategy is customization. Rather than treating members as “one of 6,000,” Pearlman said it has moved to carefully segment its agency base by size and need. Large, mid-size, small and emerging agencies require different forms of support, and the network has restructured field services accordingly.

According to Megan Wollak, VP Membership Services, TLN has added 11 new sales team members and reduced territory sizes from roughly 400 agencies per representative to a more targeted and manageable 150 to 170. The goal is to create deeper business planning, better mentorship and more relevant program recommendations.

TLN’s field support now falls into three core areas: strategic accounts, field sales and member success. Strategic account specialists focus on the network’s largest and most influential agencies, while member success supports newer and emerging agencies that need help selecting the right tools and programs.

Technology is another major focus. TLN CIO Cory Voss highlighted expanded CRM integration as a foundational growth pillar. The network has added four new CRM integrations — including Tern, TravelJoy, Travefy and PlanitEasy — joining existing integrations such as ClientBase, AgentMate and VacationCRM.

The purpose is to make data-sharing easier, with advisor permission, so TLN can better support marketing through its ‘Engagement’ program. Rather than requiring agencies to manually upload customer lists, CRM integrations allow customer data and past purchase history to flow more efficiently into TLN’s marketing ecosystem.

That matters because TLN says its database now includes roughly 11 million customer names. Better data means more targeted supplier marketing, whether that is identifying the right households for a luxury cruise offer or helping advisors stay connected with existing clients.

AI is also becoming a major part of the Travel Leaders roadmap. Internova has created an AI “centre of excellence,” currently run by 17 people, with that number expected to grow to 35. The group is currently reviewing approximately 90 use cases to employ AI as a productivity tool.

TLN is positioning the emerging technology as an enhancement rather than a threat to advisors. It notes that previous industry disruptions such as the internet, toll-free numbers and other business shifts led many to question the future viability of travel advisors, yet they have come back stronger than ever.

The company says it wants to use AI to help members sell more travel, operate more effectively and remain competitive in a fast-changing marketplace.

Early projects include an AI-powered bio builder for Agent Profiler, natural-language search for Travelers.com, itinerary-building tools and improved search within TLN’s advisor platform.

Lead generation is an important part of what TLN offers members. The company says Agent Profiler and TravelLeaders.com have now delivered two million lifetime consumer leads to advisors. Leads are up 30% year over year in 2026, and executives said the close rate remains around 25%, with average trip value now north of $11,000.

Marketing enhancements are on the menu with new and expanded programs. TLN has launched a digital version of its Connections magazine. This year’s focus is on family travel, with more emphasis expected on family travel certifications and possibly a dedicated advisor community.

Social media training is another priority. TLN is launching Social Lab, an eight-module program designed to move advisors beyond introductory social media skills. The program includes hands-on support from TLN’s social team and culminates in a “Final Reel” experience, where graduates may create content on location at an all-inclusive resort.

Travel Leaders Network executives also point to supplier partnerships as a major strength. They told the media briefing that TLN has doubled its revenue since the pandemic and now considers itself the top consortia across all travel segments, including luxury.

The company believes advisor recruitment and retention will be won through practical business value, not just size. Competition among consortia and host agencies may be heating up, but executives said that ultimately benefits travel advisors by forcing networks to keep improving.