Solaz, a Luxury Collection Resort, Los Cabos Appoints New Director of Sales & Marketing

Solaz, a Luxury Collection Resort, Los Cabos has appointed Erick Ramirez as its new director of sales and marketing. 

Ramirez brings more than 20 years of luxury hospitality experience to the role, most recently as the director of sales and marketing at Hilton Mexico City Reforma. He has held positions at many major brands and companies, such as Hilton, Hyatt, Live Aqua, St. Regis, and W Hotels. 

“Erick brings a thoughtful and collaborative approach to leadership, paired with a strong understanding of the luxury hospitality landscape,” said Giuliana Torres, General Manager of Solaz. “His vision and ability to inspire teams will be instrumental as we continue to evolve the Solaz experience and build upon our success.”   

In his new role, Ramirez will lead sales and marketing initiatives to drive revenue for Solaz, a beachfront retreat on an exclusive strip of coastline between San José del Cabo and Cabo San Lucas. He will help strengthen the resort’s presence in the luxury travel market by building relationships in the industry. 

“I am honored to join Solaz and become part of a team that has set the standard for luxury hospitality in Los Cabos,” Ramirez said. “I look forward to building on the resort’s reputation, further showcasing the authentic spirit of the destination and welcoming guests to experience the distinctive service that defines Solaz.”