VacationPort Revamps AgentPort: A Free, All-in-One Tool for Travel Advisors

VacationPort has officially launched AgentPort, ushering in a new era for travel advisor technology solutions.

Formerly known as Passport Online, VacationPort is an established player in the travel technology space, providing digital marketing tools, website development, and content distribution solutions for the leisure travel industry.

Now, the tech company is proud to announce the official launch of its revamped AgentPort platform on Sept. 29, 2025, offering a free, all-in-one platform designed to simplify travel advisors’ work.

The VacationPort travel advisor platform was designed to be a one-stop solution for the industry. The system consolidates supplier content, marketing tools, certifications, and industry news into a single interface.

In layman’s terms, the portal is a hub where travel advisors can find information easily—whether that’s searching itineraries across suppliers based on various filters or finding instant access to personalized supplier marketing.

By reducing the need to manage multiple logins and platforms, the company says advisors will save time while gaining access to expanded tools that enhance client service without additional cost.

“AgentPort has been trusted by our partners for years, and today we’re making its core benefits free and accessible to all advisors,” said Andrew Borst, chief technology officer at VacationPort. “With our first software launch as VacationPort, it sets the stage for what’s ahead: a unified, scalable platform where advisors, suppliers, and partners can grow together.

Travel Market Report sat down for an exclusive interview with Borst and Sarah Bauman, the vice president of product management, to discuss the new AgentPort platform and how it serves a gap in the market.

Powering Travel Advisors to Boost Business

Bauman explained to TMR that the revamped AgentPort was created to eliminate pain points in the research process of booking travel. The innovative search function can bring up itineraries across different suppliers based on filters such as port or even experiences—similar to an aggregator but created with a travel advisor’s needs in mind.

“There’s something like 150 [filters], and we’re adding more… things like stargazing or Northern Lights watching, going on a night safari—those kinds of things you can find all categorized under that,” she said.

Once the travel advisor finds itineraries that are a good match for their client, they have the option to send the itinerary as a micro-site that the client can use to indicate interest. This reduces the possibility of the client booking directly, which can happen if one sends their client to the supplier’s website.

“We give them their own micro-website… it will at least give me some information about or at least allow me to share something co-branded so [advisors] don’t have to worry about them going to a supplier’s website,” Borst said.

These micro-websites can be a powerful marketing tool as well. Borst explained that these are public websites that are shareable on platforms like Facebook or even in an email newsletter; people who are interested in booking that curated itinerary will be connected with the travel advisor.

Ultimately, Borst told TMR that AgentPort is there to help travel advisors grow their business through convenience.

“Even if [AgentPort] isn’t their main platform, we want it to be available for them to use and see that they continue to find benefit,” he said.

A Free Tool for Travel Advisors

VacationPort’s AgentPort platform isn’t an entirely new tool; the platform was previously available in a more basic form as an option bundled with the company’s other paid services. However, VacationPort saw the potential in building the platform out to be a more integrated, fully realized solution for travel advisors—and realized it would have more impact if available at no cost.

“We’ve had this hidden gem for a long time, and we just realized it just needed a little bit of sunlight,” Borst told TMR.

AgentPort will always be free for travel advisors, according to the CTO. He explained that having it available at no cost is baked into the core business model.

For travel advisors looking to do more with AgentPort, there will be premium upgrades added in the future. For example, if an AI tool is rolled out, it would likely be a paid add-on. Regardless, Borst stressed to TMR that VacationPort isn’t looking to make money off of travel advisors with AgentPort.

“The advisor never [has] to pay for anything in that sense,” he explained when asked about subscription models. “One of the things that benefits everybody is to get that content into as many eyeballs as possible… By having this portal available, we feel like this will become a much more valuable industry tool.”

Any travel advisor can sign up to use AgentPort, even if they are not currently using a VacationPort service.

“Whether you’re a customer of ours or not, if you’re a travel advisor and you want access to this product, you can have it—and it’s free,” Bauman said.

AgentPort: Looking to the Future

AgentPort is debuting with built-in integrations with leading industry partners, such as Approach Guides and The Travel Institute. Bauman told TMR that the portal will cater to travel advisors wanting to find the best suppliers for their business.

“We want to give advisors the choice of people they want to see and give them variety, without assuming who they want to work with or sell,” she explained.

VacationPort’s AgentPort solution is still developing. The company plans to continue evolving the service as time goes on to better serve the travel advisor community. For example, Borst said they are looking at ways that users could fill out a profile that identifies preferred partners so that those itineraries show up first in a search.

“We’re focusing now on building out AgentPort and turning that into the best product that it can be … we want to show [travel advisors] how you can use this product to boost your business with it,” he explained.

During the process, the company plans to rely heavily on travel advisors for insight and feedback.

“We definitely value feedback from the advisors as they start using this,” Bauman said. “If there’s something that they either really want and we don’t have, or that’s really clunky and inefficient for them as far as their workflow, we want to hear about it.”