Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • Training & Resources

Collette Launches 108th Year with 20 New Tours & a New Tagline

by Bruce Parkinson  September 25, 2025
collette logo

Global guided travel operator Collette has launched its 2026 travel season featuring over 170 tours worldwide, including 20 new tours. Now entering its 108th year, the company is also introducing a new tagline: “By Travellers. For Travellers.” 

“Our travellers trust us to deliver not just a trip, but an experience that changes the way they see the world, and themselves,” said Jaclyn Leibl-Cote, President and CEO of Collette. 

Jaclyn Leibl-Cote Collette
Jaclyn Leibl-Cote, president and CEO of Collette.

“For 108 years, Collette has built trusted relationships with our guests, our partners, and the communities we serve. This new season, and our new tagline, reflects how we do business, our love of travel and designing and managing tours the way we would want to travel ourselves.”

Collette says the new tagline reinforces its “unique premium travel advantage: tours developed by in-destination experts who live where they design, thoughtful pacing, unexpected ‘must see’ experiences and a focus on local people and culture.”

“Our team members around the world bring their insider knowledge and passion for travel directly into the tours we create. That’s why our travellers consistently tell us they feel more connected, cared for, and inspired on a Collette journey,” said Nicole Diebold, Vice President of Brand and Creative at Collette. 

Each Collette tour is designed to offer unique moments that travellers could never plan on their own. 

Collette takes travellers to meet the Sami people in Finland.

Highlights for 2026 include:

  • Costa Rica (12 Days / 11 Nights): A World of Nature: Walk a coffee plantation with local farmers, learn bean-to-bar chocolate-making at a rainforest cacao farm, and sample coconut candy in Tortuguero.
  • The South Pacific (27 Days / 26 Nights): Glide in a Maori canoe on New Zealand’s Otakaro River and visit a Tasmanian Devil conservation park.
  • Vietnam & Laos (19 Days / 18 Nights): Share dinner in a local Laotian home, join a Vietnamese cooking class, and take a walking food tour sampling regional favorites.

New Tours for 2026 include:

●      Cape Town to Cairo: The Ultimate African Experience (25 Days / 24 Nights)

●      Journey through Northern Vietnam (12 Days / 11 Nights)

●      Exploring Scandinavia by Land & Sea (15 Days / 14 Nights)

●      Northern Lights of Norway (11 Days / 10 Nights)

●      Journey through the Heart of Japan: Tokyo to Osaka (12 Days / 11 Nights)

●      Gems of Greece: Crete, Naxos, Paros & Santoriniruce (14 Days / 13 Nights)

  
  
Related Articles
Collette Launches New Year Sale with up to $1,500 Savings per Couple
Collette Invites Advisors & Clients to Discover Nice in Virtual Event
Collette Takes Over Wheel of Fortune for “Spin, Solve, & See the World” Week
Collette Shares Top Trends, Destinations & Experiences for 2026
CIE Tours Announces Return of 2-for-1 Airfare Sale Through January 30
“I Am Cautiously Bullish”: A Conversation with Collette’s EVP & CRO Jeff Roy
Collette Hosts Group of Travel Advisors on Tour in Türkiye
Collette Staff Fight Food Insecurity in First Global Week of Service
Collette Rewards Travellers & Advisors with Black Friday Sale
Collette présente sa nouvelle brochure Explorations, une collection de voyages en petits groupes

MOST VIEWED

  1. WestJet Responds to Viral Video Amid Backlash Over New Seating Configuration
  2. “The Turnout and Level of Commitment Stood Out”- Hidar Elmais on the Impact of TMP Events
  3. Lori Gold: From Toronto Travel Advisor to Mexico’s Go-To Expert for the Trade
  4. Club Med Charlevoix Guests Can Now Ski at Strike-Hit Le Massif
  5. U.S.-Canada Preclearance Projects Set to Move Forward
  6. Air Canada Offers Flexible Travel Options Amid Venezuela Crisis


Top Stories
Experiences Money Can’t Buy: G Adventures Unveils National Geographic Signature Tours
Experiences Money Can’t Buy: G Adventures Unveils National Geographic Signature Tours

G has unveiled the 32 trips across 28 destinations, including an itinerary in its brand-new destination, Palau. 

Globus Study Finds Stress Relief the Primary Reason for Vacation
Globus Study Finds Stress Relief the Primary Reason for Vacation

The DIY vacation is becoming replaced by guided tours and river cruises that remove the stress of self-planning.

HOOKED Hosts World’s First Alcohol-Free Wine Tour in Germany
HOOKED Hosts World’s First Alcohol-Free Wine Tour in Germany

Founded by Darci Murray, HOOKED was created to reimagine travel for those who want to explore the world without alcohol.

Active England Launches New Trade-Facing Brand Adventure by AE
Active England Launches New Trade-Facing Brand Adventure by AE

Adventure by AE will work exclusively within the B2B space, collaborating with tour operators, travel advisors, consortia and experiential travel brands.

Collette Launches New Year Sale with up to $1,500 Savings per Couple
Collette Launches New Year Sale with up to $1,500 Savings per Couple

Collette says its New Year Sale is “intentionally simple, transparent, and built to reward travellers and their travel advisors.”

G Adventures Partners with Approach Guides for Advisor Marketing Tools
G Adventures Partners with Approach Guides for Advisor Marketing Tools

Travel advisors will now have free access to co-brandable marketing content.

TMR Subscription

Don’t miss out! Sign up for our free daily newsletter and get the latest Canadian travel industry news and event coverage delivered straight to your inbox. No spam — just what matters.

Subscribe to TMR

TMR OUTLOOKS & WHITE PAPERS
View All
Advertiser's Voice
WATCH: Wingbuddy Founder Christian Hakim on the Name, the Strategy, and What’s Next with John Kirk
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
Editor@travelmarketreport.ca
Give Us a Call
647 255 8990
Drop Us a Note
Travel Market Report Canada Inc.
3080 Yonge St. Suite 6060 Toronto, ON M4N 3N1
© 2005 - 2026 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences