Collette Expands African Safari Collection & Commitment to Advisors

Collette is expanding its African Safari portfolio and the global tour operator says it’s doing so with a strong focus on helping travel advisors capitalize on Africa’s status as of the fastest-growing regions in travel.

With more than 30 years of experience operating in Africa, Collette’s African Safari Collection features itineraries across Africa and Southern Africa. Crafted by in-destination experts, each journey blends immersive wildlife encounters, meaningful cultural connections, and smooth execution for travellers and the advisors who serve them.

“As demand for safari grows, advisors want partners they can trust to deliver exceptional experiences,” said Jaclyn Leibl-Cote, President and CEO of Collette. “Our teams on the ground bring deep regional knowledge and a passion for travel, creating itineraries advisors can recommend with confidence.”

The collection includes everything from first-time safaris to multi-country journeys. With balanced pacing, curated accommodation, and built-in cultural experiences, Collette says its tours are designed for travellers seeking more than a traditional game drive.

“We’ve always believed a successful safari is about more than wildlife sightings,” said Ana Rooney, VP of Tour Design and Operations. “It’s about creating journeys that feel personal, well-paced, and deeply connected to the destination. That resonates with travellers and helps advisors build retention in their business.”

For travel advisors, the collection is designed to be easy to sell:

Expertly Designed Itineraries
Local teams build each tour with a strong understanding of seasonality, wildlife patterns, and traveller expectations, helping advisors match clients to the right trip.

Strong Value Proposition
Curated inclusions, premium lodges and tented camps, and immersive experiences come at a competitive price point, making safari accessible to more clients.

Built-In Storytelling Moments
From community visits to conservation-focused experiences, each itinerary includes memorable moments that help advisors sell the experience, not just the features.

This refreshed focus comes as Collette continues to invest in its African portfolio with updated accommodations, new inventory in key regions such as Namibia and South Africa’s Kruger National Park and expanded cultural and impact-driven experiences across itineraries.

Advisors can choose from a diverse lineup of safaris, including:

• African Safari: Kenya & Tanzania
• Exploring South Africa, Victoria Falls & Botswana
• Namibia & South Africa: Epic Landscapes & Wildlife
• The Plains of Africa
• Wilderness of Southern Africa: Safari by Land & Water (NEW)
• Cape Town to Cairo: The Ultimate African Expedition (NEW)
• Iconic South Africa (NEW)

Each tour is backed by Collette’s advisor resources, including the Travel Advisor Portal and Advisor Network, which provide tools, insights, and ongoing support to help advisors grow their safari business.  

Collette is positioning itself as a trusted, advisor-first partner in the safari space, combining local expertise, operational strength, and a traveller-centric approach that aligns with evolving client expectations.

For more information, advisors can visit gocollette.com or access the Travel Advisor Portal to download the latest Africa brochure.