Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • Training & Resources

Goway Launches New Theatre and Soccer Match Combos Ahead of World Cup

by Marsha Mowers  January 22, 2026
Goway Launches New Theatre and Soccer Match Combos Ahead of World Cup

Goway is joining in the excitement of the World Cup with new special event experiences that combine a Premier League soccer match with a theatrical show in London’s West End. 

Recent years have seen exceptional growth in the special event travel market, with travellers increasingly planning upcoming trips around sporting events, musical performances, and plays and musicals. Soccer has also grown precipitously in popularity across North America, which, combined with anticipation for the World Cup coming to North America this summer, has created an unprecedented demand for English Premier League matches. 

“There are few experiences more quintessential to a London vacation than attending a Premier League match and hitting the West End for a show,” says Marc Sison, VP Europe North & Central at Goway.

“Our new packages offer travellers the chance to experience both these attractions on a single trip. Packaged admission offers peace of mind to travellers who want to enjoy these iconic experiences but don’t know the best way to secure such hot-ticket items. With the added convenience of central accommodations and a small group tour to see some of the local sights, these new trips provide an ideal London escape for the weekend.” 

The soccer matches featured in Goway’s new packages are: 

  • Leeds United at Crystal Palace on Saturday, March 14
  • Bournemouth at Arsenal on Saturday, April 11
  • Leeds United at Tottenham on Saturday, May 9 
  • Newcastle at Fulham on Sunday, May 24, the final weekend of the EPL season

To learn more about Goway’s soccer and theatre combo packages in London, visit Goway.com.

  
  
Related Articles
Goway Adds “Off-the-Beaten-Path” Packages to Japan Portfolio
Goway Launches Kyushu and Shizuoka Packages as Japan Travel Demand Soars
Holland America Says Europe Cruises Are Surging for 2026
Roadtrips Announces Custom 2026 World Cup Packages to All 104 Matches
Goway Celebrates Launch of New Goway.com with Advisor Contest
Goway Announces Winners of Inaugural Micro Film Festival
Goway Set For Next Stage of Micro Film Festival
Goway Hosts Inaugural Meeting of its Travel Advisory Board
Goway Launches Travel Advisory Board for U.S. and Canada

MOST VIEWED

  1. WestJet Responds to Viral Video Amid Backlash Over New Seating Configuration
  2. “The Turnout and Level of Commitment Stood Out”- Hidar Elmais on the Impact of TMP Events
  3. Lori Gold: From Toronto Travel Advisor to Mexico’s Go-To Expert for the Trade
  4. Club Med Charlevoix Guests Can Now Ski at Strike-Hit Le Massif
  5. U.S.-Canada Preclearance Projects Set to Move Forward
  6. Air Canada Offers Flexible Travel Options Amid Venezuela Crisis


Top Stories
Experiences Money Can’t Buy: G Adventures Unveils National Geographic Signature Tours
Experiences Money Can’t Buy: G Adventures Unveils National Geographic Signature Tours

G has unveiled the 32 trips across 28 destinations, including an itinerary in its brand-new destination, Palau. 

Globus Study Finds Stress Relief the Primary Reason for Vacation
Globus Study Finds Stress Relief the Primary Reason for Vacation

The DIY vacation is becoming replaced by guided tours and river cruises that remove the stress of self-planning.

HOOKED Hosts World’s First Alcohol-Free Wine Tour in Germany
HOOKED Hosts World’s First Alcohol-Free Wine Tour in Germany

Founded by Darci Murray, HOOKED was created to reimagine travel for those who want to explore the world without alcohol.

Active England Launches New Trade-Facing Brand Adventure by AE
Active England Launches New Trade-Facing Brand Adventure by AE

Adventure by AE will work exclusively within the B2B space, collaborating with tour operators, travel advisors, consortia and experiential travel brands.

Collette Launches New Year Sale with up to $1,500 Savings per Couple
Collette Launches New Year Sale with up to $1,500 Savings per Couple

Collette says its New Year Sale is “intentionally simple, transparent, and built to reward travellers and their travel advisors.”

G Adventures Partners with Approach Guides for Advisor Marketing Tools
G Adventures Partners with Approach Guides for Advisor Marketing Tools

Travel advisors will now have free access to co-brandable marketing content.

TMR Subscription

Don’t miss out! Sign up for our free daily newsletter and get the latest Canadian travel industry news and event coverage delivered straight to your inbox. No spam — just what matters.

Subscribe to TMR

TMR OUTLOOKS & WHITE PAPERS
View All
Advertiser's Voice
WATCH: Wingbuddy Founder Christian Hakim on the Name, the Strategy, and What’s Next with John Kirk
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
Editor@travelmarketreport.ca
Give Us a Call
647 255 8990
Drop Us a Note
Travel Market Report Canada Inc.
3080 Yonge St. Suite 6060 Toronto, ON M4N 3N1
© 2005 - 2026 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences