Tauck Announces Enhancements to Advisor Rewards Program

Premium guided travel specialist Tauck has announced significant enhancements to its Advisor Rewards Program.

Building on advisor feedback, the company says it has streamlined the program to provide more flexibility and higher value. Advisors can now redeem up to 100 points annually (equivalent to $20,000 in travel value) while earned points remain valid for two years instead of one. 

For the first time, advisors can combine points earned across multiple years, creating more opportunities to apply rewards toward Tauck journeys without the pressure of year-end expirations. The company says these changes make it easier for advisors to enjoy Tauck experiences and bring that knowledge back to their clients. 

Celebrating its 100th anniversary in 2025, Tauck has been family owned for four generations. The company is a leader in upscale guided travel, with more than 170 land tours, safaris, river cruises, small ship ocean cruises and family travel adventures to 70+ countries and all seven continents. 

“The Advisor Rewards Program has always been about empowering our partners to truly know Tauck by experiencing it themselves,” said Steve Spivak, Vice President of Global Sales and Reservations. 

“These enhancements directly reflect what we’ve heard from our advisors, giving them more time, more flexibility, and more value, and ultimately helping them share Tauck more confidently with their clients.”

Since its introduction in 2014, the Advisor Rewards Program has grown into a cornerstone of Tauck’s advisor engagement. Tauck’s rewards model provides advisors with significant savings they can apply toward travel, ensuring they return with authentic, first-person insight into the Tauck experience. 

More than 5,000 advisors have redeemed rewards since launch, using their earned points to experience Tauck journeys firsthand, an opportunity that helps them sell the brand more effectively to clients. 

Advisors themselves point to the program’s impact on their business. 

“The Tauck Advisor Rewards have provided me with invaluable opportunities to tour with Tauck, enriching my knowledge and experience,” said Julie McKelvey of Travel Experts. 

“Nothing sells better than sharing my personal travel choices, and these rewards have been instrumental in making those experiences possible. By combining my in-depth knowledge, firsthand Tauck experiences, and the ability to offer signature experiences for my clients, I’ve developed a powerful strategy for attracting and converting new business.”

For those not yet enrolled in Advisor Rewards, advisors can easily register through Advisor Connect on Tauck.com, joining thousands of professionals already benefiting from the program.