Cunard Appoints New SVP, Commercial for North America
by Dori Saltzman
Photo: Cunard
Cunard has appointed Liz Fettes as senior vice president, commercial for North America. She joins the cruise line on March 24, coming from Scenic Group USA & Latam, where she is currently vice president of sales.
In her new role at Cunard, Fettes will oversee the North America business, shaping and executing new strategies for the company. She will be in charge of elevating the brand’s commercial success, forging strategic partnerships, optimizing Cunard’s market positioning, and delivering value to guests and stakeholders alike.
“We are thrilled to welcome Liz to our leadership team at such a pivotal moment for our company in North America,” said Katie McAlister, president of Cunard. “Her experience will be invaluable as we continue to build on the positive momentum following such a successful year in 2024.”
Fettes bring years of experience to the job including time spent at Regent Seven Seas Cruises and Royal Caribbean.
