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Royal Caribbean Group Named to Fortune World’s Most Admired Companies List

by Bruce Parkinson  January 22, 2026
rendering of star of the seas cruise ship

Rendering: Royal Caribbean

For the first time, Royal Caribbean Group has been named to the Fortune World’s Most Admired Companies 2026 list, an accolade the company calls “a defining moment in the company’s evolution into a global vacation leader.”

The annual ranking, compiled by Fortune in partnership with Korn Ferry, surveys executives, directors, and industry analysts to evaluate companies across nine key reputation attributes including innovation, quality of management, products and services, social responsibility, and long-term investment value. 

“This recognition belongs to our people. Across our ships, destinations, offices, and communities around the world, our teams show up every day with pride, care, and an unwavering commitment to doing the right thing,” said Jason Liberty, Chairman and CEO. “Their passion is what guests feel, what partners trust, and what ultimately defines our reputation.”

Topping the list was Apple – for the 19th consecutive year. The top five also included Microsoft, Amazon.com, Nvidia and JPMorgan Chase. Other travel industry-related companies on the list are Delta Air Lines, Marriott International, Walt Disney, Singapore Airlines and Airbus.

Royal Caribbean says the distinction follows several years of strategic momentum as the company has accelerated the development of a fully connected vacation ecosystem, bringing together three brands – Royal Caribbean, Celebrity Cruises, and Silversea — innovative ships, exclusive destinations, advanced technology, and an industry-first loyalty program for uniquely connected experiences across the portfolio.

Private destinations are a popular part of the Royal Caribbean experience.

Royal Caribbean Group’s momentum has been shaped by a series of category-defining innovations and guest experiences, including:

  • The introduction of Royal Caribbean’s Icon Class ships – Icon of the Seas, Star of the Seas and, launching this summer, Legend of the Seas – redefining scale, design, and onboard experience.
  • The expansion of the company’s private destinations from two to eight by 2028, including the recent opening of Royal Beach Club Paradise Island, bringing an all-inclusive beach day experience to Nassau, and Perfect Day Mexico debuting in 2027.
  • The extension of the Celebrity Cruises into premium river cruising with Celebrity River Cruises, launching in 2027 with two new ships, along with the upcoming debut of The Cormorant at 55 South by Silversea, setting a new standard for Antarctica expedition travel.
  • Portfolio-wide loyalty enhancements, including Status Match and Points Choice, giving guests greater recognition and flexibility as they explore across Royal Caribbean Group’s brands.

“This recognition reinforces our belief that long-term success is built intentionally – through how we grow, how we lead, and how we show up for our guests, communities, and investors,” Liberty added. “It motivates us to keep pushing forward and raising the bar.”

  
  
Related Articles
Royal Caribbean’s Perfect Day Mexico on Indefinite Hold
Silversea Cruises’ SVP, Global Sales Carol Cabezas on How Travel Advisors Can Level Up Their Luxury Sales
Just Back from Travel Leaders’ EDGE: 8 Questions with Celebrity Cruises’ Katina Athanasiou
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