Bermuda Tourism Authority Names New CEO

Bermuda Tourism Authority (BTA) has named Jan Hutton as the destination marketing organization’s new CEO, effective July 1.

Hutton will replace acting CEO Erin Wright, who will resume her role as COO. BTA Chairman William Griffith, said that Hutton “brings a wealth of experience in destination marketing, digital transformation, and visitor economy strategy across three continents.” 

“Her expertise will help drive the BTA mission of making Bermuda a premier destination for visitors,” Griffith said. “Ms. Hutton joins the BTA at a critical time when new significant foundations are being laid in our visitor economy — new hotel capacity, airlift development, and product investment. Her role is to make sure the marketing and commercial strategy is ready to capture and capitalize on what’s coming.”   

Hutton has spent more than two decades establishing herself as a global tourism leader and trusted advisor to corporations, governments, and organizations with the goal of driving destination competitiveness. She most recently was the CEO of Australian Tourism Data Warehouse (ATDW) and has earned several industry accolades, including Most Impactful Women Shaping Australian Travel & Tourism in 2025 and Most Influential CEO in Tourism Strategy in 2023. 

Hutton’s career has spanned many continents and companies, including managing director within Ogilvy Group, director at Nielsen Company, and chief marketing officer roles at Deloitte Consulting, South African Tourism, Destination Gold Coast, and Destination NSW.   

“I’m genuinely honored to be joining the BTA, and I don’t take lightly the responsibility that comes with this role. Before I do anything else, I’m here to listen,” Hutton said. “The BTA team has been holding the line through a difficult period — they know this destination, they know this industry, and their perspective is essential. I’m coming in with eyes open.”