Meaningful Travel Map South Africa Launches

There’s now a Meaningful Travel Map of South Africa, the global map that gives tourism professionals the tools and education to connect mindful travellers with experiences rooted in sustainability, cultural preservation and community empowerment.

Launched by South African Tourism and Tourism Cares, the Meaningful Travel Map South Africa features community-based tourism initiatives, social enterprises, conservation programs, cultural heritage projects, and sustainable accommodations. Each experience has been carefully evaluated for its positive social, environmental, and cultural contributions.

“South Africa’s landscapes, wildlife, and cultures are among the richest and most diverse in the world, and we recognize the importance of safeguarding them for generations to come,” said Darryl Erasmus, Chief Operations Officer at South African Tourism. “The launch of the Meaningful Travel Map of South Africa allows us to spotlight the remarkable efforts of local tourism changemakers and invite the world to experience South Africa in a more conscious and meaningful way.”

The Meaningful Travel Map of South Africa gives travellers a chance to discover everything from wildlife rehabilitation centres and indigenous-led cultural tours to eco-lodges that reinvest in community development and organizations focused on preserving South Africa’s pristine coastlines. The Map encourages travellers to move beyond traditional itineraries and form deeper, more impactful connections with the people and places of South Africa.

“Tourism Cares is proud to welcome South Africa to our global family of destination partners,” said Greg Takehara, CEO of Tourism Cares. “South Africa’s leadership in responsible tourism — from its early conservation initiatives to its continued focus on cultural preservation and community upliftment — aligns perfectly with the vision of our Meaningful Travel Program. We are thrilled to welcome the first Meaningful Travel Map in Africa and are committed to working with South African Tourism to build a future where travel leaves a positive, lasting impact.”