G Adventures Marks 1st ‘Jane Goodall Day’ with 10-Year Partnership Extension

Dr. Jane Goodall DBE would have celebrated her 92nd birthday on April 3. The day has now been officially recognized as ‘Jane Goodall Day,’ and G Adventures paid tribute to the great primatologist as well as announcing a renewed ten-year-partnership with the Jane Goodall Institute of Canada. 

The partnership, personally endorsed by Dr. Goodall before her recent passing, will see the continuation of Jane’s work in conservation, community-led initiatives, and wildlife protection around the world. 

As part of the renewed partnership, the Jane Goodall Collection of trips with G Adventures will continue to offer travellers immersive, wildlife-focused experiences across the globe. 

The collection features 19 trips in 16 destinations, including Borneo, the Galapagos Islands, Uganda, Botswana, Costa Rica, and Antarctica. 

Each itinerary carries a legacy endorsement from Dr. Goodall and, like all G Adventures tours, upholds the company’s Animal Welfare Policy, ensuring travellers can experience the natural world responsibly while respecting the species that call it home.

“We are thrilled to be extending our historic and impactful partnership with G Adventures. Together, we are making a positive and lasting difference for animals, people, and the environment, as we continue to carry Dr. Jane’s legacy forward,” says Bella Lam, CEO of the Jane Goodall Institute of Canada.

A portion of every Jane Goodall Collection booking supports the Jane Goodall Institute of Canada, helping to fund conservation efforts and community programs that protect wildlife and improve livelihoods.

“Jane was a huge inspiration to me personally, a great friend and a Global Ambassador for G Adventures,” says G Adventures founder, Bruce Poon Tip. 

“Our conversations over the years provided me with many lessons, some of which I am sharing with our travellers today in memory of Jane. Our last in-person meeting, just a few weeks before she passed, showed Jane continuing to champion and advocate for the change we need to see in the world. 

Our new 10-year commitment to the Jane Goodall Institute of Canada is one very close to my heart and I’m proud to continue supporting the great work that Jane dedicated her life to,” Poon Tip added. 

Poon Tip highlighted three enduring lessons from Dr. Goodall that he says continue to guide both him and the company:

We all have a choice in the impact we make.
“Jane often reminded us that every single day, we choose the kind of difference we make in the world. Today, on her birthday, I call on our global community of travellers to think about what that action looks like when they travel and how they can leave a positive mark on the places and people they encounter.”

Understanding creates compassion—and action.
“Jane believed that when people see the world with their own eyes, they begin to care. Travel has the power to build empathy and inspire people to protect what they might otherwise never understand.”

Hope is a powerful force for change.
“Despite the challenges facing our planet, Jane never lost hope. She believed in the resilience of nature and the ability of individuals, especially young people, to create meaningful change.”