Inside Travel Group Unveils $25,000 Travel Advisor Incentive for 25th Anniversary

Inside Travel Group, parent brand of InsideJapan Tours and InsideAsia Tours, is celebrating its 25th anniversary with a new Advisor Insider Program.

The cultural adventure tour operator saw a record-breaking 2024, and is on track for another successful sales year: Trade sales in January 2025 rose 49% year-over-year.

To support the brand’s continued growth, Inside Travel Group launched its Advisor Insider Program, which offers two incentives. The first is a grand prize draw for a self-FAM in East Asia valued at $25,000. The second prize is a chance to join an InsideJapan tour.

“Inside Travel Group’s trade network in the United States is of crucial importance to sustain our continued growth,” said Aaron Kuehn, Inside Travel Group’s director of trade sales for the U.S. market.  “Our existing advisor partners who we rely on know that our cultural adventures and small group tours are the best in the market.”

To qualify for program, travel advisors must book InsideJapan or Inside Asia in 2025, attend at least one 2025 webinar, and submit a post-booking questionnaire detailing in 50 words or fewer, “how that booking was a perfect example of a cultural adventure.”

The self-FAM winner will be a draw, chosen from the “best answers.”

Inside Travel Group is also inviting 10 travel advisors to join an InsideJapan tour, where they can gain valuable destination and product knowledge. This prize will be awarded to the first 10 travel advisors to book at least three tours. Those who book at least four will be upgraded from an Essential to a Classic tour, and those who book at least six will be invited on a Superior tour.

“Our destinations are amongst the most popular in the world right now – in particular, Japan, South Korea and Thailand. The founding purpose of InsideTravel was to share what we loved most about the places we had lived and traveled with as many people as possible – helping visitors to ‘get beneath the surface’, and this is still our mission 25 years later,” said Inside Travel Group Co-Founder and Director Alastair Donnelly.

“The Year of the Snake is going to be big across Asia, and we are making it even better for our advisors.”