“Let’s Keep Exploring Canada” – Celebrating World Tourism Day

It was sparked by unexpected reasons, but 2025 was a special year for Canadian tourism. 

As U.S. President Donald Trump repeatedly floated the idea of Canada becoming the 51^st state, Canadians took offence, and many chose to underscore their anger by boycotting travel south of the border. 

The result was a bonus for other tourism destinations, but none more so than our own backyard.

“This summer was one to remember, with impressive numbers of Canadians discovering their own country,” said the Honourable Rechie Valdez, Minister of Women and Gender Equality and Secretary of State (Small Business and Tourism).

“The Canada Strong Pass led to increased visits across national, provincial and territorial museums, historic sites and parks, as well as increased rail travel, to the benefit of local communities and businesses across Canada. By making it more affordable for youth and families to reconnect with their country, the initiative encouraged us all to support Canadian businesses and build Canada strong.”

Valdez shared the following message with Canadians on Saturday, September 27:

“Today, as we celebrate World Tourism Day, I am humbled to represent the over 278,000 businesses that make up the tourism sector—99.9% of which are small and medium-sized enterprises—and the almost 2.3 million Canadians who work in the sector. This day serves as a reminder of their meaningful contributions to Canada’s economy and identity.

“As we look to the year ahead, Canada is excited to be hosting the FIFA World Cup 26™ alongside Mexico and the United States. From June 11 to July 19, 2026, the biggest tournament in FIFA history will take place, and Canada will host 13 matches in Toronto and Vancouver. This is an incredible opportunity for Canadian tourism, as an estimated one million visitors are expected for the tournament. They’ll arrive for the matches and stay to explore, connect and create lasting memories.”

Valdez concluded: “As we highlight World Tourism Day, let’s keep exploring Canada, not just this summer, but through all our beautiful seasons. Whether in urban centres or rural and remote communities, every journey supports Canadian jobs and businesses. Happy World Tourism Day!”