Overtourism Alternatives: Not All of Europe is Overcrowded

From fake “beach closed” signs in Mallorca to water-pistol protests in Barcelona, there are clear signs that locals in some parts of Europe have had enough of the pressures of mass tourism. 

In June alone, thousands marched across Spanish cities with banners reading “Tourism kills the city,” and “We want our homes back.” Prague has seen similar scenes, with residents calling Airbnb a “plague.”

In Mallorca, one of Spain’s most popular islands, tensions between locals and tourists are reaching breaking point. British tourists are being warned that they might not receive the warm welcome they’re expecting. 

And the numbers in the most popular destinations keep climbing, Palma Airport saw a 13% year-on-year rise in April, and cities like Rome, Lisbon, and Amsterdam are warning they’re at capacity. Some have introduced tourist taxes and rental caps, but some locals believes that making visitors feel unwelcome is a viable choice.

Travel expert Yasmin Peskel of Turkey-based Gulet private charter company Blue Cruise says it is still possible to enjoy Europe’s best summer spots without the backlash. She’s created a study to uncover the best alternative destinations, using flight trend data, affordability, social media buzz, and a news check for places without recent protests or signs of overcrowding.

“We’re not saying don’t travel, we’re saying travel smarter,” says Peskel. “The backlash we’re seeing isn’t anti-tourist, it’s anti-overcrowding. Locals are simply asking for balance. Our study helps travellers discover incredible destinations that offer the same vibes; beaches, culture and nightlife, without the tension or burnout, for them or the communities they visit.”

Where to go instead: Smart swaps for 2025

If your clients want the atmosphere of Europe’s iconic summer hotspots but would like to avoid the crowds (and possible hostility), here are Peskel’s suggestions for nine under-the-radar destinations to explore instead, each matched to a popular city currently facing protest pressure or tourism strain.

 Santorini, Greece → Cesme, Turkey

Both offer classic Mediterranean beach escapes with whitewashed buildings, sun-drenched coastlines, and vibrant summer nightlife. Santorini is facing overtourism pressure, while Çeşme offers a more relaxed, affordable, and less-saturated alternative.

 Mallorca, Spain → Comporta, Portugal

Mallorca and Comporta both offer coastal beauty, boho-chic vibes, and upscale beach retreats. Mallorca’s overcrowding and rising protest sentiment contrast with Comporta’s quiet, low-density luxury.

 Granada, Spain → Asturias, Spain

Granada is a cultural magnet with Moorish influence and mountain views, but now faces tension from too many visitors. Asturias offers a similarly authentic Spanish experience with fewer tourists, stunning scenery, and cooler summer weather.

Amsterdam, Netherlands →  Ljubljana, Slovenia

Both are canal-rich, compact cities known for bike culture, art scenes, and laid-back cafés. While Amsterdam struggles with crowd control and anti-tourism measures, Ljubljana provides a peaceful, greener version without the pressure.

Lisbon, Portugal →  Tbilisi, Georgia

Both cities have creative undercurrents, hillside neighbourhoods, street art, and wine culture. Lisbon is in the spotlight for protest activity and overtourism, whereas Tbilisi delivers a similar energy with more space to breathe.

Dubrovnik, Croatia →  Kotor, Montenegro

These two are natural twins, medieval walled cities on the Adriatic with dramatic backdrops. Dubrovnik is a poster child for overtourism, while Kotor offers a quieter but equally stunning experience.

Venice, Italy →  Valletta, Malta

Both are fortress-like waterfront cities with deep history, baroque architecture, and cruise arrivals. While Venice battles extreme overtourism and new visitor restrictions, Valletta retains a more balanced flow.

 Barcelona, Spain →  Brno, Czech Republic

Barcelona’s mix of youthful culture, architecture, and arts mirrors Brno’s student energy and creative edge, but Brno avoids the tourism backlash and housing strain seen in the Spanish city.

Rome, Italy →  The Azores, Portugal 

Rome draws millions for its ancient beauty, but is increasingly overwhelmed. The Azores, while very different in climate and setting, offer a similarly awe-inspiring, history-rich experience rooted in nature rather than monuments, and with a slower pace.

Peskel add that ever for those heading somewhere busy, there are ways to avoid the worst of the crowds, including:

• Visit off-peak hours and off-path places.
• Support locally owned businesses.
• Avoid short-term lets in crowded residential areas.
• Learn a few local words or phrases.
• Respect signs and local customs, even if they seem performative.