Saint Lucia Tourism Authority Appoints New CEO

Saint Lucia Tourism Authority has appointed Louis Lewis as its new chief executive officer. He began in the position on Oct. 1. 

Lewis previously served as the agency’s CEO and director of tourism for nine years, before the Saint Lucia Tourist Board became the Tourism Authority in 2017. He most recently was the CEO of the Tobago Tourism Agency Limited (TTAL) for the past five years.  

“We are excited to welcome Louis to the helm. His extensive experience and proven track record make him the ideal leader for our next phase of tourism development,” said Thaddeus M. Antoine, chairman of the Saint Lucia Tourism Authority. “We are confident in his ability to navigate the challenges and opportunities that lie ahead.”   

In his new role, Lewis will help to build stronger connections with the travel trade, develop marketing strategies to enhance the destination’s appeal, and help to enrich visitors’ experiences.  

“This appointment offers me a deep sense of personal fulfillment, as it enables me to give back to my homeland through the vital industry of tourism,” he said. “Together, we can turn challenges into opportunities and continue to elevate Saint Lucia’s standing as a premier global destination.”