Taiwan Makes Splash in Vancouver with City-Wide Transit Activation
by Bruce Parkinson
Taiwan Tourism’s wrapped SkyTrain in Vancouver.
Following a successful campaign in 2025, the Taiwan Tourism Administration (TTA) is going high-profile in Vancouver with the second wave of its city-wide transit activation celebrating Taiwan as a must-visit travel destination.
Running until May 18, the “Catch the Waves of Wonder” campaign aims to turn Metro Vancouver’s transit system into a showcase of Taiwan’s landscapes, culture, and island energy.
At the heart of the campaign is a fully wrapped SkyTrain on the Canada Line, complemented by vertical and horizontal interior cards, along with posters and digital screens across nearly every major transit station in the region, spanning SkyTrain, SeaBus, and West Coast Express networks.
A QR code on ads direct viewers to the official campaign landing page, where participants can enter for a chance to win a range of prizes, including multiple flights to Taiwan sponsored by Taiwanese carriers China Airlines and EVA Air.
“The return of Catch The Waves Of Wonder reflects the strong connection Vancouverites have shown with Taiwan,” said Sylvia S.H. Lee, Director of the Taiwan Tourism Administration’s San Francisco Office, which oversees the Western Canada market.
“This second wave builds on last year’s momentum with broader reach, deeper engagement, and even more prizes, increasing opportunities for people to picture themselves in Taiwan.”
Participants can submit their name and email address to receive one entry into the contest. They can boost their chances by earning additional entries each day when they publicly post a selfie with one of the campaign ads on Facebook or Instagram using the hashtag #CatchTheWavesOfWonder, or upload their selfie directly to the campaign landing page if they do not have a public social media account.For more information on visiting Taiwan, you can visit the Taiwan Tourism Administration’s website
