Universal Parks Launches New Brand Campaign

Universal Orlando Resort and Universal Studios Hollywood on Feb. 17 will roll out their new brand campaign, “Let Yourself Woah,” starring Kenan Thompson and Arturo Castro.

Universal Parks & Resorts said it developed the campaign to “invite your clients to escape to a place that immerses them in amazing ‘Woah’ moments,” from coming face-to-face with ferocious dinosaurs on the new Jurassic World – The Ride to accelerating up to 50 mph on the new Hagrid’s Magical Creatures Motorbike Adventure story coaster.

Thompson currently stars on “Saturday Night Live” and earned fame as a teenager on the popular Nickelodeon ‘90’s sketch-comedy show, “All That” and sitcom, “Kenan & Kel” – both filmed on the Universal Orlando backlot. And Castro created and stars in a hit comedy series and vacationed at Universal’s parks growing up.

“‘Woah’ means to me exactly what these parks do for you on a daily basis – on every ride, it’s like ‘Woah!’” said Kenan Thompson. “Universal theme parks hold a special place in my heart and it’s amazing to see how much they’ve grown since I worked here as a teenager. And now to be part of a campaign for one of my favorite experiences in life…It’s almost like someone asking you if they can provide you an awesome time – of course, I say ‘bring it on!’”

“It is so exciting for me to be able to capture that ‘Woah’ feeling I always felt as a kid,” said Arturo Castro. “I’ve been going to Universal since I was five years old, and bringing 25 of my family members to the parks last year was incredible! It’s our favorite place to visit, hands down.”