Century Cruises Plans European Entrance, New River Ship

Century Cruises, one of China’s main river cruise operators, plans to enter the European river cruise market through a partnership with UNITED WATERWAYS, a provider of white-label ship management services.

A centerpiece of the partnership is the development of a new vessel – the Century Star – to be built by Dutch shipbuilder Concordia Damen.

“Europe represents a strategic growth market for us,” said Alex Ye, CEO of Century Cruises. “With UNITED WATERWAYS as our European liaison, we benefit from their deep expertise in infrastructure and compliance, allowing us to confidently introduce our clientele to the cultural richness of Europe’s waterways. Concordia Damen’s reputation for excellence aligns seamlessly with our values of quality, innovation, and environmental stewardship.”