BWH Hotel Group Adds Properties in North America, Europe and Asia

BWH Hotel Group, which comprises 19 distinctive brands across every chain scale segment – luxury to economy – had added several new properties in countries across three continents. Advisors will find new options for their clients in the U.S., India, Denmark, Austria, Thailand, Sweden, The Philippines, Germany, Greece, Spain, Japan, and England.

“As the resurgence of travel continues, we are proud to grow our portfolio in key destinations around the globe,” said Larry Cuculic, president and CEO of BWH Hotel Group.

“We are focused on driving unique hotel offerings that appeal to the next generation of travelers and developers,” added Brad LeBlanc, senior vice president and chief development officer at BWH Hotel Group. “Our lifestyle and boutique brands have seen tremendous success with brands like Aiden growing exponentially – that brand has launched in Denmark and India in the first months of 2023 and the portfolio is set to double this year.

Select hotels joining the portfolio include:

• Aiden by Best Western Herning (Herning, Denmark)
• Aiden by Best Western @ Vagator (Mapusa North, India)
• Best Western Hotel Tulln (Tulln, Austria)
• Best Western Chatuchak (Bangkok, Thailand)
• Best Western Ratchada Hotel (Bangkok, Thailand)
• Best Western San Diego Zoo/SeaWorld Inn & Suites (San Diego, California)
• Best Western Plus Carapace Hotel Hua Hin (Hua Hin, Thailand)
• Sure Hotel by Best Western City, Jonkoping (Jonkoping, Sweden)
• SureStay Studio by Best Western Clarkview (Angeles City, Philippines)

 The company is also experiencing growth with its soft brand offerings (hotels affiliated with a hotel chain but not actually a part of it), with plans to offer 100 soft brand properties by the end of 2023.

Recent additions to the soft collections portfolio include hotels in England, Greece, Germany, Japan, the Netherlands, and Spain, among others.

Select new soft brand properties include:

• b’mine Dusseldorf, WH Crafted collection (Dusseldorf, Germany)
• Luxury Suites Amsterdam, WH Elite collection (Amsterdam, Netherlands)
• Makedonia Palace, WH Luxury collection (Thessaloniki, Greece)
• The George, Sure Hotel Collection by Best Western (Darlington, England)
• The Liberty Bremerhaven, BW Signature Collection (Bremerhaven, Germany)
• The Sofraga Palacio, WH Crafted collection (Avila, Spain)
• Villa Fontaine Premier Haneda Airport, WH Elite collection (Tokyo, Japan)